Salesforce London’s Calling 2018: Todd Talks Einstein and Offline Mobile Apps

rsz_28423962_2013726415548367_5500423501217783306_oLast month, the third annual edition of Europe’s largest community-led event for Salesforce professionals took place in London. London’s Calling is an event designed to bring together anyone working with Salesforce to network, share ideas, solve problems, and learn new things.

We were particularly excited about the event, as our Lead Mobile Technical Architect Todd Halfpenny was not only part of the team in charge, but was also presenting for the third year running.

The rest of the great organising and volunteering team was diverse, including Simon Goodyear, Kerry Townsend, Amanda Beard-Neilson, Francis Pindar, Jodi Wagner, and Lauren Touyet. We’re very proud of our contribution to these Salesforce community events, which also extends to our sponsorship of the London Developer User Group.

2018 was the best year yet

The event seems to be getting bigger and better every year, and 2018 promised plenty of interesting attractions and engaging sessions for attendees to get involved in.

Read more

How Salesforce Partners Can Work Closer Together to Ensure Customer Success

AppExchangeTowards the end of last year it was revealed that 87% of Salesforce customers and 89% of Fortune 100 companies are now using applications from the Salesforce AppExchange.

This is great news, because it means that large enterprises are beginning to see the value in leveraging Salesforce’s multi-cloud and platform offerings as part of their digital transformation strategies.

These forward-thinking customers are now becoming more astute and, as a result, more demanding in their uses of this technology. But that’s putting huge pressure on Salesforce partners to deliver challenging projects at speed and without risk.

Business leaders also know they need a wide variety of supporting technology solutions too if they want to get the most value out of their multi-cloud infrastructures. That means Independent Software Vendors (ISVs) like us here at MobileCaddy, and Systems Integrators (SIs), are having to work together closely to ensure their Salesforce customers’ needs are being met.

Read more

January 2018: MobileCaddy Updates for Your Salesforce Mobile Apps

jan product update

Keep up with MobileCaddy’s latest product updates, feature releases and other cool stuff going on with our monthly product webcast.

Our aim here at MobileCaddy is to help Salesforce customers radically transform the digital frontline. This is where sales, service and operations create the next generation of digital experiences for mobile customers, employees and partners.

Our product suite is constantly evolving to accelerate and de-risk the delivery of custom mobile apps in pursuit of this. We love building new features and we’re adding them at an incredible rate to our product, and as you can see below, it is constantly being simplified and improved to make it easier and easier to use.

So what’s new with MobileCaddy this month?

To keep our customers and partners updated every month I sit down with Paul, Todd and Frank  for a deep dive into the best bits of what’s new, what’s fixed and what we’ve updated across the MobileCaddy Framework. Below is the summary of what we’ve picked out this month to focus on and for those that know the devil is in the detail and would like to replay the full conversation – we’ve linked to the recorded webcast.

Read more

Mobile is Set to Make a Splash at Salesforce London’s Calling 2018

If you know MobileCaddy, you know how much we love being a part of the vibrant Salesforce community. Not only are we proud sponsors of the London Salesforce Developer User Group, but our Lead Mobile Technical Architect Todd Halfpenny is also part of the team behind Europe’s largest community-led event for Salesforce professionals. That event is London’s Calling 2018 and it’s taking place on Friday 16 February in London’s Moorgate.


London’s Calling is a full-day event which is organised, delivered, presented, and attended by like-minded people, all looking to help each other get the most value possible out of Salesforce (and have a laugh, a few beers and some good food while doing it, of course!).

Read more

November 2017: MobileCaddy Updates for Your Salesforce Mobile Apps

Blog Banner

This November product update highlights some exciting new things our team has added to the MobileCaddy Application Delivery Framework in recent weeks. We’re constantly working hard to improve the experience of delivering Salesforce mobile apps for our clients and partners, and that means keeping the framework evolving and improving. As I do every month, I’ve sat down with Paul, our CTO, Todd, our Chief Mobile Technical Architect, and Frank, our Lead Product Engineer to surface the best bits from the past month. This update will walk you through all the latest aspects of our framework for you to check out.


So what’s new with MobileCaddy this month?


Read more

Partitioned Versioning Enables Risk-free Production Upgrades to Salesforce Mobile Apps

Traditional deployments of updates to mobile applications are hard, and harder still in the enterprise world. Mass, uncontrolled updates to users are risky at best. Partitioned Versioning, with MobileCaddy, enables a low impact, highly iterative, approach to application update deployments which minimises the risks.

Mobile applications need to be updated for many reasons. It’s common for an initial release of a new app to contain bugs that weren’t caught in sandbox and developer environments, for example, or for a misunderstanding of workflow to pass through the UAT stage unnoticed.

Beyond this, once an app is live and mature, it will still need to evolve in line with many factors including (but not limited to): new business requirements, regulatory updates, alignment with new OS and hardware capabilities, and of course in our world modifications to support new Salesforce releases.

Read more