Custom Mobile Apps: Answering the Burning Questions for Salesforce Consultancies

As more and more organisations place a strong emphasis on mobilising processes which are ‘business critical’, Salesforce consultancies tasked with delivering custom mobile apps capable of achieving that are facing a wave of entirely new and unfamiliar challenges. But in order to take advantage of this growing opportunity, consultancies must first be able to meet each of their clients’ mobile-specific requirements. From our experience working closely with the Salesforce partner community, here we address the burning questions which must first be answered in order to successfully provide the class of mobile apps so many businesses are currently demanding.  

 

burning2Some Salesforce partners and consultancies will inevitably feel the only question that really matters is whether the mobile app that will satisfy their client’s specification can be built or not. While this is generally the bottom line when taking on a project, there are a number finer, more intricate details which need to be considered, due to the complexity of the apps which the market is now in desperate need of.

Those details become even more important when a client’s goal is to introduce a mobile app into a workflow or process critical to its business, which is when a new, more advanced, more powerful solution is required to eliminate the possibility of failure once deployed.

This is where an evaluation of the available technology, compared to the necessary features and characteristics of the app, should take place. Within this decision making process, once you reach, and realise you need to go beyond, the limitations of an app built with Salesforce1, it will become abundantly clear that these preliminary considerations are essential to the success of your delivery.

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Salesforce Consultancies Face a Whole New Class of Mobile App

Salesforce consultancies are facing a significant demand for mobile apps from prospective clients that, for one reason or another, they’re unable to meet. This article explores the separation of all available enterprise mobile applications into five ‘Classes’, based on their varying complexity and capabilities. This will allow consultancies (and end users) to more accurately assess their needs, from both a technical and a commercial point of view, reducing the rate of failure currently associated with mobile app projects. 

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The need for a new approach

More and more opportunities have been arising in recent years for Salesforce consultancies and solution providers to build enterprise mobile applications. Unfortunately, for various reasons, they’re often either having to turn these prospective clients down, or are taking on the projects and failing – and this is happening far too often.

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