Mobile Apps in Retail Offer Organisations a Cutting Edge

The Mobile Mentality in Retail

Most people would be quickly forgiven for immediately turning to the consumer market when thinking of using mobile apps in retail. After all, mobile commerce is a fast-growing trend which is gaining significant momentum, starting to overtake more conventional methods of shopping.

And while there are tremendous opportunities for retailers to capitalise on that by optimising, and innovating, their business models to suit mobile-first customers, it seems there’s just as much value to be gained by introducing such mobile technologies internally.

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