The Rise of Companion Apps: How B2C Mobile Apps Are Influencing B2B Customer Service

In our personal lives, we use dozens of companion apps every day. Within the B2C space, this could be any mobile app which accompanies a product, a service, or a brand. In this article, we’ll explore a number of examples of companion apps, why they’re so important today, and where B2B companies should be looking for inspiration to improve their own customer experiences.

Every Product Needs a Companion

Our more regular readers will know we’ve talked at length recently about the importance of having product companion apps, particularly to accompany equipment and machinery in the B2B manufacturing space, to significantly enhance the capabilities of the operators of those products.

But product companion apps are part of a broader category of technology, which are referred to simply as companion apps. These are seen everywhere in the B2C space, either for digital or physical products and services, and they allow us as users to self-serve, by providing direct access to information we need or actions we want to take.

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Customer Experience Shines at Salesforce London’s Calling 2019

Answering the Call 

Last week, the MobileCaddy team was fortunate enough to be at London’s Calling 2019, a fantastic annual Salesforce event, kindly hosted by the people at the Skills Matter CodeNode venue in the City of London’s Moorgate area.

London’s Calling is Europe’s largest community-led event for Salesforce professionals, and this was the fourth consecutive year it’s taken place, bringing together 400 attendees, speakers, and sponsors to share best practices, discuss emerging trends, and explore new ideas related to the Salesforce technology they use to work.

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Manufacturers Build Better Customer Experiences on the Foundations of a Digital Companion Platform

A digital companion to a complex piece of equipment or machinery in the workplace, in the form of a mobile app, is now a crucial tool for enabling productivity and maximising customer satisfaction for today’s B2B manufacturers. But a tool like that is not possible without a platform or system of record to support it. Here we explain what a digital companion platform is, why they’re necessary, and how they benefit manufacturers’ customers, operators, and technicians.

Digital trends disrupting manufacturing

We recently explored the benefits of developing digital companion apps, to allow operators and technicians of complex machinery or equipment to self-serve in the workplace, whenever they need information or support with those products.

Thanks to the cutting-edge consumer experiences available with personal smartphones and mobile apps today, this kind of technology is what people now expect to use to get their work done, regardless of what industry they’re in.

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Where Old Meets New: Introducing Mobile Into Modern Manufacturing

In this latest video, MobileCaddy CEO, Justin Halfpenny, shares his thoughts on the technology-driven trends currently impacting – and transforming – the global manufacturing industry.

Speaking exclusively from MobileCaddy’s first visit to the Smart Factory Expo in Liverpool at the end of last year, part of the 2018 Digital Manufacturing Week, Justin reflects on the key learning points for B2B manufacturers to take away from the exciting event.

A point of particular interest included a discussion around which new and innovative technologies are disrupting manufacturing organisations today, with a focus on the new customer service strategies the market leaders are taking into 2019.

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Digital Product Companions Enable Self-Service for B2B Manufacturing Customers

B2B manufacturers have traditionally allowed customers to ‘self-serve’ at the point of need by providing information and guidance with their products in the form of user manuals, training guides, and other similar materials. In today’s digital business landscape, customers demand that same information seamlessly through technology, for easier access and to achieve greater levels of productivity. This article will detail how manufacturers can provide that for their customers.

What do we mean by self-service?

If you’re a B2B manufacturer, your ultimate goal should be to make your customers as productive as possible. In order to achieve maximum productivity from a piece of machinery or equipment in the workplace, its operator must be able to use it without any delays, complications, or issues, and simply be able to get on with the task at hand uninterrupted.

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Mobile App Support Paves the Way for Performance and Innovation

Innovation comes with inherent risk, especially for enterprise mobile apps. Businesses leading the way with mobility are the ones with sufficient support in place to ensure their apps will always perform as required, allowing them to focus on successfully innovating. This article explains the comprehensive mobile app support we provide our customers and partners to give them full confidence in their application performance.

Mobile is a Moving Target

Leaders in enterprise mobility are the businesses that are always striving to innovate. For us, continuous innovation means continuous updates and improvements to mobile applications. This is how mobile apps are able to deliver true competitive advantages and differentiation to a business.

We believe all our customers and partners fall into this category, because they are approaching mobility in such a way that they’re never standing still with their mobile initiatives, and they appreciate the environment their mobile apps operate in never stands still either. What makes them leaders is that, instead of seeing that challenge as an obstacle to innovation, they use it as the basis for their mobile strategies.

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1.5m Mobile Transactions Proves Performance and Reduced Risk for MobileCaddy Apps

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Just two months after achieving a groundbreaking first 1 million transactions monitored in a single month, our systems have quickly moved on to the next milestone, passing the 1.5 million transaction barrier in May. This article will explain the significance of those systems and the important role they play for our clients’ and partners’ mission critical Salesforce mobile apps.

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How to Keep Your Mobile Apps Running Properly Amid New iPhone X Requirement

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With the release of the iPhone X, which has brought with it a new, larger screen size, Apple has also recently updated its App Store policy. This policy now requires all new submissions to the App Store to support the iPhone X’s display resolution. In this article we’ll detail the new requirements, explain how to comply with them, and also cover what impact this will have on MobileCaddy customers specifically.

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Salesforce London’s Calling 2018: Todd Talks Einstein and Offline Mobile Apps

rsz_28423962_2013726415548367_5500423501217783306_oLast month, the third annual edition of Europe’s largest community-led event for Salesforce professionals took place in London. London’s Calling is an event designed to bring together anyone working with Salesforce to network, share ideas, solve problems, and learn new skills

We were particularly excited about the event, as our Lead Mobile Technical Architect, Todd Halfpenny, was not only part of the team in charge, but was also presenting for the third year running.

The rest of the great organising and volunteering team was diverse, including Simon Goodyear, Kerry Townsend, Amanda Beard-Neilson, Francis Pindar, Jodi Wagner, and Lauren Touyet. We’re very proud of our contribution to these Salesforce community events, which also extends to our sponsorship of the London Developer User Group.

2018 was the best year yet

The event seems to be getting bigger and better every year, and 2018 promised plenty of interesting attractions and engaging sessions for attendees to get involved in.

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