MobileCaddy Presents: How Augmented Reality Will Transform Customer Service

Our more regular readers might recall that back in March, when recapping the excellent fourth annual edition of the London’s Calling Salesforce community event, we promised we would bring you a certain video in due course.

Our CEO, Justin Halfpenny, along with brother and Lead Mobile Technical Architect Todd, presented at this year’s event on behalf of MobileCaddy. Their presentation, titled, How Augmented Reality is Changing the Face of Self-Service, gave audiences a look (literally) into the future of customer service, particularly in the manufacturing industry.

The exciting session included several live demonstrations of innovative Augmented Reality (AR) technology in action, showing the attendees first-hand what’s achievable with browser-based web-AR, right through to mobile object detection and part identification. And now, as promised, you can watch the full presentation in the video below!

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Manufacturers Build Better Customer Experiences on the Foundations of a Digital Companion Platform

A digital companion to a complex piece of equipment or machinery in the workplace, in the form of a mobile app, is now a crucial tool for enabling productivity and maximising customer satisfaction for today’s B2B manufacturers. But a tool like that is not possible without a platform or system of record to support it. Here we explain what a digital companion platform is, why they’re necessary, and how they benefit manufacturers’ customers, operators, and technicians.

Digital trends disrupting manufacturing

We recently explored the benefits of developing digital companion apps, to allow operators and technicians of complex machinery or equipment to self-serve in the workplace, whenever they need information or support with those products.

Thanks to the cutting-edge consumer experiences available with personal smartphones and mobile apps today, this kind of technology is what people now expect to use to get their work done, regardless of what industry they’re in.

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Digital Product Companions Enable Self-Service for B2B Manufacturing Customers

B2B manufacturers have traditionally allowed customers to ‘self-serve’ at the point of need by providing information and guidance with their products in the form of user manuals, training guides, and other similar materials. In today’s digital business landscape, customers demand that same information seamlessly through technology, for easier access and to achieve greater levels of productivity. This article will detail how manufacturers can provide that for their customers.

What do we mean by self-service?

If you’re a B2B manufacturer, your ultimate goal should be to make your customers as productive as possible. In order to achieve maximum productivity from a piece of machinery or equipment in the workplace, its operator must be able to use it without any delays, complications, or issues, and simply be able to get on with the task at hand uninterrupted.

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