Customer Experience Shines at Salesforce London’s Calling 2019

Answering the Call 

Last week, the MobileCaddy team was fortunate enough to be at London’s Calling 2019, a fantastic annual Salesforce event, kindly hosted by the people at the Skills Matter CodeNode venue in the City of London’s Moorgate area.

London’s Calling is Europe’s largest community-led event for Salesforce professionals, and this was the fourth consecutive year it’s taken place, bringing together 400 attendees, speakers, and sponsors to share best practices, discuss emerging trends, and explore new ideas related to the Salesforce technology they use to work.

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MobileCaddy Recaps Salesforce Developer Week 2019: Lightning Web Components

London Trailblazer Community Jan 2019At the end of last month, Salesforce hosted the latest in a long line of global events for its vast and ever-growing community.

Developer Week 2019 provided a chance for Salesforce Community User Groups around the world to learn about the newly released Lightning Web Components, a new programming model for building Lightning components.

The London Salesforce Developer User Group was excited to take part in the Developer Week, working with Christie Fidura, Peter Chittum, and their teams in hosting a special event, on Wednesday, January 30, at the always impressive Salesforce Tower in the Bishopsgate area of the City.

As proud video partner of the monthly London Salesforce DUG meetings, MobileCaddy is delighted to bring you video highlights of the event, which included sessions led by some familiar, friendly faces.

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Manufacturers Build Better Customer Experiences on the Foundations of a Digital Companion Platform

A digital companion to a complex piece of equipment or machinery in the workplace, in the form of a mobile app, is now a crucial tool for enabling productivity and maximising customer satisfaction for today’s B2B manufacturers. But a tool like that is not possible without a platform or system of record to support it. Here we explain what a digital companion platform is, why they’re necessary, and how they benefit manufacturers’ customers, operators, and technicians.

Digital trends disrupting manufacturing

We recently explored the benefits of developing digital companion apps, to allow operators and technicians of complex machinery or equipment to self-serve in the workplace, whenever they need information or support with those products.

Thanks to the cutting-edge consumer experiences available with personal smartphones and mobile apps today, this kind of technology is what people now expect to use to get their work done, regardless of what industry they’re in.

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Where Old Meets New: Introducing Mobile Into Modern Manufacturing

In this latest video, MobileCaddy CEO, Justin Halfpenny, shares his thoughts on the technology-driven trends currently impacting – and transforming – the global manufacturing industry.

Speaking exclusively from MobileCaddy’s first visit to the Smart Factory Expo in Liverpool at the end of last year, part of the 2018 Digital Manufacturing Week, Justin reflects on the key learning points for B2B manufacturers to take away from the exciting event.

A point of particular interest included a discussion around which new and innovative technologies are disrupting manufacturing organisations today, with a focus on the new customer service strategies the market leaders are taking into 2019.

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Digital Product Companions Enable Self-Service for B2B Manufacturing Customers

B2B manufacturers have traditionally allowed customers to ‘self-serve’ at the point of need by providing information and guidance with their products in the form of user manuals, training guides, and other similar materials. In today’s digital business landscape, customers demand that same information seamlessly through technology, for easier access and to achieve greater levels of productivity. This article will detail how manufacturers can provide that for their customers.

What do we mean by self-service?

If you’re a B2B manufacturer, your ultimate goal should be to make your customers as productive as possible. In order to achieve maximum productivity from a piece of machinery or equipment in the workplace, its operator must be able to use it without any delays, complications, or issues, and simply be able to get on with the task at hand uninterrupted.

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Why do B2B Manufacturers Need Mobile Customer Service to Survive?

B2B manufacturers have always been judged on the quality, value, and reliability of their physical products. In today’s digital-focused market, though, they’re now also judged on whether or not they can provide cutting edge mobile customer service and support beyond the purchase of those products.

Mobile is not a choice, it’s a necessity

Over the last 10 years, mobile technology has significantly changed the way B2B manufacturing companies provide customer service, support their partners, and compete in the market. Virtually everyone in that market now demands mobile customer service, with consumer-grade usability, to gain anytime access to information and support directly at the point of use of the product.

Unfortunately, manufacturers that are slow to act on this demand are jeopardising their survival. For example, 50% of B2B queries have been made on smartphones in 2018, and this is expected to rise to 70% by 2020. This technological shift is no longer a choice, it’s a necessity.

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London Salesforce DUG, August 2018: APIs and Field Service Lightning

dug-august-2018Our monthly recaps of the London Salesforce Developer User Group events continue with a look back at August’s event, which was hosted and sponsored by Lawrence Harvey.

For any new readers, the London DUG meets regularly to take part in networking, sharing of experience and development practices, discussing new features, and giving each other feedback on developments with Salesforce technologies.

As proud sponsors of the official London Salesforce DUG YouTube channel, we’ll continue to provide these video highlights each month, but we must emphasise the events are well worth attending in person if you’re ever able to make it along.

So, let’s take a look at the sessions presented by our great speakers from August’s London Salesforce Developer User Group:

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EcoEnergy Increases its Number of MobileCaddy App Users to Build on Salesforce Mobile Success

Our client, EcoEnergy, has increased the number of users for its MobileCaddy-powered  Salesforce mobile application. This article will focus on EcoEnergy’s mobile journey so far, which is a great example of the Salesforce platform driving the transformation of critical processes in the field.

A growing mobile workforce

We’re delighted to announce one of our social enterprise clients, EcoEnergy, has made the decision to purchase additional licenses, to increase the number of employees using its business critical mobile application in the field.

Their user base is increasing by 50% which demonstrates how important a robust, offline-first mobile app can be in carrying out key processes, such as the collection of customer data in remote locations with poor connectivity.

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Mobile App Support Paves the Way for Performance and Innovation

Innovation comes with inherent risk, especially for enterprise mobile apps. Businesses leading the way with mobility are the ones with sufficient support in place to ensure their apps will always perform as required, allowing them to focus on successfully innovating. This article explains the comprehensive mobile app support we provide our customers and partners to give them full confidence in their application performance.

Mobile is a Moving Target

Leaders in enterprise mobility are the businesses that are always striving to innovate. For us, continuous innovation means continuous updates and improvements to mobile applications. This is how mobile apps are able to deliver true competitive advantages and differentiation to a business.

We believe all our customers and partners fall into this category, because they are approaching mobility in such a way that they’re never standing still with their mobile initiatives, and they appreciate the environment their mobile apps operate in never stands still either. What makes them leaders is that, instead of seeing that challenge as an obstacle to innovation, they use it as the basis for their mobile strategies.

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London Salesforce DUG, June 2018: Salesforce DX and Apex Experts

london-dg-thumbnai-junel As it does each month, the London Salesforce developer community once again came together recently for an evening of networking, sharing experience and development practices, discussing new features, and giving each other feedback on development with Salesforce.

Our more regular readers, and attendees of the events, will know by now that we’re proud sponsors of the London Salesforce DUG YouTube channel. As a result, it’s our job to to bring you highlights, and ensure members of the community who can’t attend in person can keep up to speed. But, of course, we do encourage you to come along the next time you’re in the area if you’re a Salesforce developer.

This month’s DUG event took place on Wednesday, June 20 and was hosted by makepositive. There were two exciting sessions from guest speakers who we’ll cover in detail here:

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