Digital Product Companions Enable Self-Service for B2B Manufacturing Customers

B2B manufacturers have traditionally allowed customers to ‘self-serve’ at the point of need by providing information and guidance with their products in the form of user manuals, training guides, and other similar materials. In today’s digital business landscape, customers demand that same information seamlessly through technology, for easier access and to achieve greater levels of productivity. This article will detail how manufacturers can provide that for their customers.

What do we mean by self-service?

If you’re a B2B manufacturer, your ultimate goal should be to make your customers as productive as possible. In order to achieve maximum productivity from a piece of machinery or equipment in the workplace, its operator must be able to use it without any delays, complications, or issues, and simply be able to get on with the task at hand uninterrupted.

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Why do B2B Manufacturers Need Mobile Customer Service to Survive?

B2B manufacturers have always been judged on the quality, value, and reliability of their physical products. In today’s digital-focused market, though, they’re now also judged on whether or not they can provide cutting edge mobile customer service and support beyond the purchase of those products.

Mobile is not a choice, it’s a necessity

Over the last 10 years, mobile technology has significantly changed the way B2B manufacturing companies provide customer service, support their partners, and compete in the market. Virtually everyone in that market now demands mobile customer service, with consumer-grade usability, to gain anytime access to information and support directly at the point of use of the product.

Unfortunately, manufacturers that are slow to act on this demand are jeopardising their survival. For example, 50% of B2B queries have been made on smartphones in 2018, and this is expected to rise to 70% by 2020. This technological shift is no longer a choice, it’s a necessity.

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EcoEnergy Increases its Number of MobileCaddy App Users to Build on Salesforce Mobile Success

Our client, EcoEnergy, has increased the number of users for its MobileCaddy-powered  Salesforce mobile application. This article will focus on EcoEnergy’s mobile journey so far, which is a great example of the Salesforce platform driving the transformation of critical processes in the field.

A growing mobile workforce

We’re delighted to announce one of our social enterprise clients, EcoEnergy, has made the decision to purchase additional licenses, to increase the number of employees using its business critical mobile application in the field.

Their user base is increasing by 50% which demonstrates how important a robust, offline-first mobile app can be in carrying out key processes, such as the collection of customer data in remote locations with poor connectivity.

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How Non-Functional Testing Enables the Delivery of Defect-Free Salesforce Mobile Applications

All applications need rigorous testing, and non-functional testing is often viewed as the less important half of a whole when compared to functional elements. In reality, though, non-functional testing is crucial for creating a defect-free mobile app. This article will highlight the importance of initial non-functional testing and offer advice for carrying out the necessary processes.

non_functional_sizeIt’s common to focus on functional requirements and usability when testing an application, areas which are often where most of the effort is spent once an app has moved into the testing, QA, and UAT phases of a project.

Before even thinking about any functional app code, though, it’s important to test all the app’s non-functional elements first. If those aren’t prioritised, not only will it have a knock-on effect on all other testing, it will also impact the app’s ability to function once deployed.

Defining, and clearly understanding, non-functional testing processes is the key to releasing a defect-free mobile app into production. When separated into two groups, these can be referred to as ‘initial’ non-functional tests, and ‘running app’ non-functional tests. But before we go into more detail, it’s necessary to understand why non-functional testing is unique for mobile.

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How to Ensure Quicker and Easier Salesforce Mobile App Testing

Mobile app testing is a crucial phase within the development process, and throughout the lifecycle, as it has a direct impact on the eventual success or failure of the application itself. This article will detail a number of ways in which technology solutions, such as the MobileCaddy Application Delivery Framework, remove common challenges in this area for Salesforce project teams.

Code deployment validation

With the MobileCaddy Application Delivery Framework (ADF), code deployment is made simple from a developer’s perspective, thanks to the CodeFlow development environment. CodeFlow enables one-button deployment, from the developer’s local environment up to the Salesforce platform. This bundles up the application logic, UI, and much more into one simple flow.

 

deploy

 

Following this, an extremely important step in the testing is to ensure that code has deployed successfully. By using the MobileCaddy Platform Emulator, along with the browser’s development console, developers can validate the code immediately after it’s been deployed. This is beneficial because a partially failed deployment, or missing assets, will be picked up for correction before any QA or UAT processes begin.

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