The Rise of Companion Apps: How B2C Mobile Apps Are Influencing B2B Customer Service

In our personal lives, we use dozens of companion apps every day. Within the B2C space, this could be any mobile app which accompanies a product, a service, or a brand. In this article, we’ll explore a number of examples of companion apps, why they’re so important today, and where B2B companies should be looking for inspiration to improve their own customer experiences.

Every Product Needs a Companion

Our more regular readers will know we’ve talked at length recently about the importance of having product companion apps, particularly to accompany equipment and machinery in the B2B manufacturing space, to significantly enhance the capabilities of the operators of those products.

But product companion apps are part of a broader category of technology, which are referred to simply as companion apps. These are seen everywhere in the B2C space, either for digital or physical products and services, and they allow us as users to self-serve, by providing direct access to information we need or actions we want to take.

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Mobile Apps in Retail Offer Organisations a Cutting Edge

The Mobile Mentality in Retail

Most people would be quickly forgiven for immediately turning to the consumer market when thinking of using mobile apps in retail. After all, mobile commerce is a fast-growing trend which is gaining significant momentum, starting to overtake more conventional methods of shopping.

And while there are tremendous opportunities for retailers to capitalise on that by optimising, and innovating, their business models to suit mobile-first customers, it seems there’s just as much value to be gained by introducing such mobile technologies internally.

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