Empowering a Nationwide Nonprofit Service with the Salesforce Community Cloud

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StreetLink is a UK-based nonprofit service which allows members of the public to alert their local authorities to rough sleepers in their area. The service has helped thousands of people find support and shelter thanks to a number of available channels of communication.

Those channels of communication function through various technologies, with a phone line, website, and mobile app each enabling members of the public to contact StreetLink, who then pass the information to the local outreach teams to locate and provide rough sleepers with assistance.

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Top Mobile Tech Takeaways from the 2017 Salesforce World Tour London

Salesforce-World-TourEach year the Salesforce community gathers in major cities around the globe for the Salesforce World Tour. These events allow those in attendance to come together and discuss, learn from, and celebrate each others’ hard work.

This year’s event drew well over 10,000 people to the ExCel Centre in London.

The MobileCaddy team went along to explore the new and exciting technology on show, and to understand how some of the world’s leading brands are using Salesforce to set new standards for success.

Better tools for employees to better serve customers

One of the main goals Salesforce sets itself each year is to help businesses provide the best possible customer experience through technology innovations. In the digital age, businesses are better equipped than ever to serve their customers, and this year’s World Tour focused on the convergence of cloud, social, mobile, IoT, and AI technologies as a game-changer for those who embrace it.

At MobileCaddy, we obviously have a keen interest in the role mobility is playing in redefining how businesses operate, regardless of size or resources, stretching across all lines of business and industry verticals.

With mobile being a key pillar of Salesforce’s core technology offerings, we’ve listed a number of interesting examples from the 2017 event below.

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Salesforce Consultancies Face a Whole New Class of Mobile App

Salesforce consultancies are facing a significant demand for mobile apps from prospective clients that, for one reason or another, they’re unable to meet. This article explores the separation of all available enterprise mobile applications into five ‘Classes’, based on their varying complexity and capabilities. This will allow consultancies (and end users) to more accurately assess their needs, from both a technical and a commercial point of view, reducing the rate of failure currently associated with mobile app projects. 

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The need for a new approach

More and more opportunities have been arising in recent years for Salesforce consultancies and solution providers to build enterprise mobile applications. Unfortunately, for various reasons, they’re often either having to turn these prospective clients down, or are taking on the projects and failing – and this is happening far too often.

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Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

diesel-case-studyWhile enterprise mobility may have transcended the status of ‘buzzword’ to be recognised as a genuine strategic business practice many years ago, most analysts and experts feel it’s a trend which is still in its infancy.

Why? Well, despite the vast majority of employees now demanding mobile technology in their respective workplaces – fuelled by the consumer habits and expectations of their everyday lives – some business leaders are still struggling to fully embrace enterprise mobility.

In some cases, this is due to a lack of funding for investment, in others it’s because of the challenges they feel will arise from disrupting their organisations; but often it’s because they’re unable to understand how their most important business processes would actually benefit from translating into the context of a mobile phone from paper or desktop.

But with all the early attention on enterprise mobility being given to mobile devices, mobile business strategies are now beginning to mature and evolve to focus on the applications those devices support. This app-centric trend is where the real driving force has originated recently for enterprise mobility to become more than just a strategic business practice, but an absolute necessity for those businesses to survive in the long-term.

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Custom Salesforce Communities: Mobile Apps Adding New Dimensions to Field Sales

Mobile-Salesforce-CommunitiesWe were recently fortunate enough to sit down and chat with one of our customers about how positive they found their experience working with MobileCaddy on a mobile app project to accelerate the digital transformation of their business.

This week, we’re taking a closer look at another customer, Biocomposites, Ltd., to outline the process which resulted in selecting MobileCaddy as the most suitable, capable solution to mobilise its existing Salesforce communities of re-sellers and field sales reps.

A business built on innovation

Biocomposites is a pioneer in the field of calcium compound medical devices, designed to regenerate and repair bone and soft tissue. Connected with universities and hospitals in over 40 countries, Biocomposites is at the forefront of its specialist market, supporting over 500 surgeons and their patients with a range of unique products. Over the years its vast expertise, dedication to innovation, and consistently high standards have led to unrivalled quality across the entire spectrum of the delivery of these products; this includes research and development, manufacturing, right the way through to distribution.

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A Customer Perspective: Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

salesforce-mobile-appsThere are many complex technical and commercial decisions to be made by enterprises when searching for a solution to build effective Salesforce mobile apps in the current market. But when an organisation is able to find the right technology, which can deliver exactly what they need, how does the process then continue, and how should the relationship develop?

Following the successful completion of a mobile app project for a customer named The Travel Corporation, Ltd. (TTC), alongside our strategic partners Appirio, we recently sat down to speak with Calvin Goodenough, the Subject Matter Expert from the project, to ask him about his experience working with MobileCaddy.

What was your first impression of working with MobileCaddy? 

Calvin Goodenough: A previous attempt had been made at getting the Tour Operations Portal (TOPS) mobile app project off the ground in September 2015, but this was ultimately abandoned. As a consultant, I wasn’t involved in the selection of the partners, so had no knowledge of them prior to our first kick-off meeting in mid-December.

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Taking Salesforce Mobile to Create an App for Product Ordering

It’s no secret that Salesforce is an extremely powerful platform which can be leveraged by businesses to provide their workforces with the tools for success.

This latest video provides an overview of how, by using MobileCaddy to enhance Salesforce’s existing development capabilities, a robust mobile app for product ordering among communities or employees can be delivered with speed, flexibility, and confidence.

 

 

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Mobile Apps in Retail Offer Organisations a Cutting Edge

The Mobile Mentality in Retail

Most people would be quickly forgiven for immediately turning to the consumer market when thinking of using mobile apps in retail. After all, mobile commerce is a fast-growing trend which is gaining significant momentum, starting to overtake more conventional methods of shopping.

And while there are tremendous opportunities for retailers to capitalise on that by optimising, and innovating, their business models to suit mobile-first customers, it seems there’s just as much value to be gained by introducing such mobile technologies internally.

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