Custom Salesforce Communities: Mobile Apps Adding New Dimensions to Field Sales

Mobile-Salesforce-CommunitiesWe were recently fortunate enough to sit down and chat with one of our customers about how positive they found their experience working with MobileCaddy on a mobile app project to accelerate the digital transformation of their business.

This week, we’re taking a closer look at another customer, Biocomposites, Ltd., to outline the process which resulted in selecting MobileCaddy as the most suitable, capable solution to mobilise its existing Salesforce communities of re-sellers and field sales reps.

A business built on innovation

Biocomposites is a pioneer in the field of calcium compound medical devices, designed to regenerate and repair bone and soft tissue. Connected with universities and hospitals in over 40 countries, Biocomposites is at the forefront of its specialist market, supporting over 500 surgeons and their patients with a range of unique products. Over the years its vast expertise, dedication to innovation, and consistently high standards have led to unrivalled quality across the entire spectrum of the delivery of these products; this includes research and development, manufacturing, right the way through to distribution.

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A Customer Perspective: Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

salesforce-mobile-appsThere are many complex technical and commercial decisions to be made by enterprises when searching for a solution to build effective Salesforce mobile apps in the current market. But when an organisation is able to find the right technology, which can deliver exactly what they need, how does the process then continue, and how should the relationship develop?

Following the successful completion of a mobile app project for a customer named The Travel Corporation, Ltd. (TTC), alongside our strategic partners Appirio, we recently sat down to speak with Calvin Goodenough, the Subject Matter Expert from the project, to ask him about his experience working with MobileCaddy.

What was your first impression of working with MobileCaddy? 

Calvin Goodenough: A previous attempt had been made at getting the Tour Operations Portal (TOPS) mobile app project off the ground in September 2015, but this was ultimately abandoned. As a consultant, I wasn’t involved in the selection of the partners, so had no knowledge of them prior to our first kick-off meeting in mid-December.

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Salesforce App Cloud Mobile Shifts Enterprise Attention to App Performance

MobileCaddyIntroducing App Cloud Mobile

Last month, Salesforce introduced a new strategic mobile technology offering for businesses, in the shape of the Salesforce App Cloud Mobile, having recently been named a leader in Gartner’s 2016 Magic Quadrant for Mobile App Development Platforms.

Salesforce revealed that its motivation behind this announcement stemmed from enterprise IT teams needing a platform that’s agile yet powerful enough to meet the expectations of modern professionals for a social, mobile, and intelligent app experience.

With Gartner predicting that 75% of application purchases supporting digital business ‘will be build rather than buy’ by 2020, it’s no surprise Salesforce has devoted such efforts to make developing enterprise mobile apps easier, faster, and more accessible for both technical and non-technical users.

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What are the 15 Steps to Success with Salesforce Mobile Apps?

Salesforce-Mobile-App-SuccessMobile apps are currently one of the most powerful ways in which a business can differentiate itself from competitors, increase revenue, and achieve transformational gains in areas such as productivity, efficiency, and employee satisfaction.

With today’s current mobile technology, organisations are able to build apps customised to their employees’ most specific requirements, and take the ability to work quickly and accurately far beyond the restrictions of a traditional office.

But if an enterprise mobile app is so effective, then why aren’t more businesses investing in these solutions? Well, there are significant challenges, potential pitfalls, and certain risks which are still holding them back. As a result, we’ve put together 15 useful tips to help businesses leverage the Salesforce platform to build successful mobile applications.

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2016 Salesforce World Tour: A MobileCaddy Recap

rsz_11482a0017Yesterday brought around London’s edition of the Salesforce World Tour for 2016. MobileCaddy joined this year as an official Gold Sponsor, and those who attended will be aware of what a great experience the event was.

Attracting almost 10,000 members of the wider ecosystem, the World Tour was a unique opportunity for us to gain a better understanding of how, if at all, businesses are using the Salesforce platform to mobilise their workflows and employees.

Throughout the day, it was exciting to learn about some of the ways in which mobile applications are facilitating, as well as driving, digital transformation for the companies that are currently leveraging them.

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Designing for Success: Countdown to the Salesforce World Tour, Part 4

Designing-for-successAs our series of exclusive insights from members of the MobileCaddy team continues, I sat down with our Senior Mobile Technical Architect, Todd Halfpenny, to discuss what he feels is the most important thing for business leaders to get right to successfully build a mobile app which delivers value for their employees.

Todd explained: “Essentially, the design of an application – not just in terms of its graphical representation, but how it’s actually built, and the UX flows which are thought about – is the key thing in mobile at the moment.

Because users are working across so many different devices now, especially with BYOD becoming more and more popular, you have to be able to cater for all sorts of different screen sizes and different hardware with your design decisions.

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Strategic Mobile Decisions: Countdown to the Salesforce World Tour, Part 3

rsz_dieselplaceitupgradeAs we continue to answer some of the market’s burning questions regarding enterprise applications and digital transformation, ahead of the Salesforce World Tour event this week, our attention has turned internally to find out how MobileCaddy is best suited to help businesses progress on their mobile journeys.

Following his recent prediction of what major trend will have the biggest impact on the mobile app market in the coming year or so, we asked our Senior Product Manager Alan Faubel what MobileCaddy clients and partners feel are the most valuable aspects of working with us.

There are a number of unique reasons why MobileCaddy is capable of helping businesses take that leap to achieving true transformational mobility, but Alan singled out a particular strategic driver, beyond some of the more obvious features.

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Ask the Mobile Experts: Countdown to the Salesforce World Tour, Part 1

Salesforce-World-TourThe London edition of this year’s Salesforce World Tour is less than a week away, and excitement is building for us here at MobileCaddy.

We’re looking forward to connecting with businesses and Salesforce partners alike, to discuss the vast opportunities mobile technology is presenting to the current professional landscape.

With that in mind, we’re counting down the remaining days with some top tips for transforming businesses with mobile applications. To do this, we’re drawing on the expertise of our in-house experts, starting with MobileCaddy CTO and Co-Founder, Paul Tarpey.

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Join MobileCaddy at the Salesforce World Tour 2016 in London

Salesforce-World-Tour

The Salesforce World Tour

Thursday, 19 May, 2016

ExCel Centre, London

 

Join MobileCaddy at the upcoming London-based Salesforce event, to learn how the disruptive impact of enterprise mobility is driving businesses to extend the Salesforce platform, maximising the value gained from mobile technology.

The MobileCaddy team will be demonstrating this philosophy by showcasing mobile apps with fully customisable user interfaces, that are completely functional even when offline, guaranteed to accelerate any business along the path to true mobile transformation.

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Mobile Apps in Retail Offer Organisations a Cutting Edge

The Mobile Mentality in Retail

Most people would be quickly forgiven for immediately turning to the consumer market when thinking of using mobile apps in retail. After all, mobile commerce is a fast-growing trend which is gaining significant momentum, starting to overtake more conventional methods of shopping.

And while there are tremendous opportunities for retailers to capitalise on that by optimising, and innovating, their business models to suit mobile-first customers, it seems there’s just as much value to be gained by introducing such mobile technologies internally.

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