Mobile Apps in the Workplace: The Top 10 Stats of 2016

Mobile-apps-in-the-workplaceWhen looking at the growth and acceptance of mobile apps in the workplace over the past 12 months, it’s clear to see that while priorities are moving in the right direction, some efforts are still lacking to fully accommodate what is an enormous opportunity for businesses of all shapes and sizes.

Considering how these apps are delivered, when focusing on the enterprise SaaS market, there was reportedly growth of almost 40% in 2015, and analysts Synergy Group forecasted that it will more than triple in size over the next five years. Within that market, Microsoft, among others, is now challenging for leadership, but is still a way behind long-time leader Salesforce, according to Synergy.

Thanks to this growth, throughout 2016 mobile apps built on the Salesforce platform have become exponentially more capable, affordable, and reliable, and have consequently become critical to the daily running of organisations in many cases.

However, there’s still a large gap in the understanding of what’s required to deliver this more advanced class of apps successfully, which is something we’ve witnessed as a prominent challenge for the wider Salesforce ecosystem this year. Right alongside that is a lack of confidence among decision makers to place mobile apps into such important supporting roles within the core responsibilities of their employees.

Still, there are plenty of positive signs when looking ahead into 2017, as more and more businesses are acknowledging the potential of mobility as more than just a driver of productivity, but as a key competitive differentiator as well.

To highlight this, we’ve pulled together 10 notable statistics from the past 12 months which tell the story of the current state of mobile apps in the workplace, and which also shed some light on what the future may hold for businesses embracing them as a means for success.

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Salesforce Consultancies Face a Whole New Class of Mobile App

Salesforce consultancies are facing a significant demand for mobile apps from prospective clients that, for one reason or another, they’re unable to meet. This article explores the separation of all available enterprise mobile applications into five ‘Classes’, based on their varying complexity and capabilities. This will allow consultancies (and end users) to more accurately assess their needs, from both a technical and a commercial point of view, reducing the rate of failure currently associated with mobile app projects. 

MobileCaddy-Salesforce-Consultancies

The need for a new approach

More and more opportunities have been arising in recent years for Salesforce consultancies and solution providers to build enterprise mobile applications. Unfortunately, for various reasons, they’re often either having to turn these prospective clients down, or are taking on the projects and failing – and this is happening far too often.

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Looking Beyond the Limitations of Salesforce1 Mobile Apps

mobile-appsFor businesses looking to leverage the Salesforce platform to mobilise operations, enabling the now inescapable demand for ‘deskless work,’ it’s common for Salesforce1 mobile apps to be the vehicle chosen to make the first attempt.

When given to employees within a business, mobile apps are intended to make those workers faster, more accurate, and more effective in doing their jobs.

That ability to work seamlessly from a mobile device at any time, in any location, is ideal for driving productivity. But unfortunately, those valuable gains will only be achieved if the right mobile apps are introduced.

While Salesforce1 is a great first step for a business to take when setting out on its mobile journey, the inherent limitations can only stretch so far.

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Dreamforce 2016: The State of Salesforce Mobile

dreamforceAround 170,000 people from 83 different countries will descend on San Francisco, California today for the 2016 edition of Salesforce’s annual Dreamforce event.

There’s been a lot of discussion recently within the industry about the significant impact Salesforce is having on the world’s professional landscape, with one member of the global Salesforce ecosystem even releasing a yearly ‘State of Salesforce Report’ to build additional hype for Dreamforce.

Taking the idea of putting Salesforce-focused trends under a microscope, we thought it was a good time to ask the question: What is the current state of Salesforce when it comes to mobile technology?

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Financial Services: Banking on the Benefits of Enterprise Mobile Apps

Financial-Services

Of all the various professional industries facing a turning point brought on by the recent introduction of mobile technology, the financial services sector is perhaps under the most pressure.

Mobility allows banks, insurance companies, and other financial institutions to streamline their operations, cut costs in crucial areas, boost employee productivity, and bridge the temperamental gap between business and customer.

However, unlike most other sectors, financial services companies face intense scrutiny with regards to their information security measures, their data protection, compliance with regulations, large-scale legacy systems, and – most importantly  maintaining the trust of those all-important customers.

As the acceptance of technologies such as mobile apps spreads further beyond the consumer market into the enterprise, the risks also continue to grow. But the organisations which have been able to manage the challenges, allowing them to tap into the true transformational power of a mobile workforce, are living proof that the rewards make taking such risks a necessity.

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The Salesforce Partner Awards 2016: Most Innovative Mobile Solution

Salesforce-most-innovative-mobile-solutionIt’s with great pleasure that MobileCaddy can announce the receipt of a first major award for one of its enterprise apps, delivered with strategic partner Appirio, as they were given the honour of 2016’s ‘Most Innovative Mobile Solution’, as part of the annual UK and Ireland Salesforce Partner Awards.

These awards are designed to recognise outstanding contributions made by Salesforce Consulting and ISV Partners. Awards are based on customer success stories that showcase innovation across specific categories.

Appirio was presented with the award at this year’s event for a mobile app called the Tour Operations Portal (TOPS), powered by MobileCaddy and created for The Travel Coproration, Ltd. (TTC).

Alex Makepeace, Solution Architect for Appirio, said, “We’re very happy to have won the award for this innovative mobile solution, for the TOPS project at TTC in 2016, and are extremely grateful to MobileCaddy for their vital and fundamental contributions to the project.”

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A Customer Perspective: Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

salesforce-mobile-appsThere are many complex technical and commercial decisions to be made by enterprises when searching for a solution to build effective Salesforce mobile apps in the current market. But when an organisation is able to find the right technology, which can deliver exactly what they need, how does the process then continue, and how should the relationship develop?

Following the successful completion of a mobile app project for a customer named The Travel Corporation, Ltd. (TTC), alongside our strategic partners Appirio, we recently sat down to speak with Calvin Goodenough, the Subject Matter Expert from the project, to ask him about his experience working with MobileCaddy.

What was your first impression of working with MobileCaddy? 

Calvin Goodenough: A previous attempt had been made at getting the Tour Operations Portal (TOPS) mobile app project off the ground in September 2015, but this was ultimately abandoned. As a consultant, I wasn’t involved in the selection of the partners, so had no knowledge of them prior to our first kick-off meeting in mid-December.

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What are the 15 Steps to Success with Salesforce Mobile Apps?

Salesforce-Mobile-App-SuccessMobile apps are currently one of the most powerful ways in which a business can differentiate itself from competitors, increase revenue, and achieve transformational gains in areas such as productivity, efficiency, and employee satisfaction.

With today’s current mobile technology, organisations are able to build apps customised to their employees’ most specific requirements, and take the ability to work quickly and accurately far beyond the restrictions of a traditional office.

But if an enterprise mobile app is so effective, then why aren’t more businesses investing in these solutions? Well, there are significant challenges, potential pitfalls, and certain risks which are still holding them back. As a result, we’ve put together 15 useful tips to help businesses leverage the Salesforce platform to build successful mobile applications.

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2016 Salesforce World Tour: A MobileCaddy Recap

rsz_11482a0017Yesterday brought around London’s edition of the Salesforce World Tour for 2016. MobileCaddy joined this year as an official Gold Sponsor, and those who attended will be aware of what a great experience the event was.

Attracting almost 10,000 members of the wider ecosystem, the World Tour was a unique opportunity for us to gain a better understanding of how, if at all, businesses are using the Salesforce platform to mobilise their workflows and employees.

Throughout the day, it was exciting to learn about some of the ways in which mobile applications are facilitating, as well as driving, digital transformation for the companies that are currently leveraging them.

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Mobile Expert Predictions: Countdown to the Salesforce World Tour, Part 2

Mobile-Expert-PredictionsFollowing our CTO’s insightful exploration of why data restriction and control are so important to any mobile app development process in the enterprise, we’re continuing our series of conversations with our in-house team of mobile experts, this time looking to the future.

With the Salesforce World Tour just around the corner, there are a number of prominent questions which businesses of all shapes and sizes will be interested in answering right now, regarding their planned investments in mobile technology.

To explore these trends, I recently caught up with Alan Faubel, MobileCaddy’s Senior Product Manager. I asked Alan: What’s the one thing you expect to see having the biggest impact on the enterprise mobile app market in the coming year or so?

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