Dreamforce 2016: The State of Salesforce Mobile

dreamforceAround 170,000 people from 83 different countries will descend on San Francisco, California today for the 2016 edition of Salesforce’s annual Dreamforce event.

There’s been a lot of discussion recently within the industry about the significant impact Salesforce is having on the world’s professional landscape, with one member of the global Salesforce ecosystem even releasing a yearly ‘State of Salesforce Report’ to build additional hype for Dreamforce.

Taking the idea of putting Salesforce-focused trends under a microscope, we thought it was a good time to ask the question: What is the current state of Salesforce when it comes to mobile technology?

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Financial Services: Banking on the Benefits of Enterprise Mobile Apps

Financial-Services

Of all the various professional industries facing a turning point brought on by the recent introduction of mobile technology, the financial services sector is perhaps under the most pressure.

Mobility allows banks, insurance companies, and other financial institutions to streamline their operations, cut costs in crucial areas, boost employee productivity, and bridge the temperamental gap between business and customer.

However, unlike most other sectors, financial services companies face intense scrutiny with regards to their information security measures, their data protection, compliance with regulations, large-scale legacy systems, and – most importantly  maintaining the trust of those all-important customers.

As the acceptance of technologies such as mobile apps spreads further beyond the consumer market into the enterprise, the risks also continue to grow. But the organisations which have been able to manage the challenges, allowing them to tap into the true transformational power of a mobile workforce, are living proof that the rewards make taking such risks a necessity.

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Do You Trust Your Salesforce Mobile App to Perform When it Counts?

TrustCaddyTrust is the foundation of any healthy relationship. But when the relationship in question is between a business user and a mobile app supporting their daily need to do their job, the importance of unflinching trust becomes much more tangible.

We believe that a business investing in a mobile app should be able to have full confidence in its performance at all times, so that the employees can work to the best of their ability with no complications or interruptions.

As a result, MobileCaddy has a dedicated team working on a daily basis to ensure all MobileCaddy users can have absolute trust in their apps. This team’s insights are made public through our own TrustCaddy website.

What is TrustCaddy?

The purpose of this website is to add an extra dimension of confidence for users in the reliability of their Salesforce mobile app, and to give reassurance that the app will continue to work as it’s supposed to. When a business has invested in an app that’s custom built for their individual workflows, this consistency and dependability are all the more important.

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Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

diesel-case-studyWhile enterprise mobility may have transcended the status of ‘buzzword’ to be recognised as a genuine strategic business practice many years ago, most analysts and experts feel it’s a trend which is still in its infancy.

Why? Well, despite the vast majority of employees now demanding mobile technology in their respective workplaces – fuelled by the consumer habits and expectations of their everyday lives – some business leaders are still struggling to fully embrace enterprise mobility.

In some cases, this is due to a lack of funding for investment, in others it’s because of the challenges they feel will arise from disrupting their organisations; but often it’s because they’re unable to understand how their most important business processes would actually benefit from translating into the context of a mobile phone from paper or desktop.

But with all the early attention on enterprise mobility being given to mobile devices, mobile business strategies are now beginning to mature and evolve to focus on the applications those devices support. This app-centric trend is where the real driving force has originated recently for enterprise mobility to become more than just a strategic business practice, but an absolute necessity for those businesses to survive in the long-term.

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Custom Salesforce Communities: Mobile Apps Adding New Dimensions to Field Sales

Mobile-Salesforce-CommunitiesWe were recently fortunate enough to sit down and chat with one of our customers about how positive they found their experience working with MobileCaddy on a mobile app project to accelerate the digital transformation of their business.

This week, we’re taking a closer look at another customer, Biocomposites, Ltd., to outline the process which resulted in selecting MobileCaddy as the most suitable, capable solution to mobilise its existing Salesforce communities of re-sellers and field sales reps.

A business built on innovation

Biocomposites is a pioneer in the field of calcium compound medical devices, designed to regenerate and repair bone and soft tissue. Connected with universities and hospitals in over 40 countries, Biocomposites is at the forefront of its specialist market, supporting over 500 surgeons and their patients with a range of unique products. Over the years its vast expertise, dedication to innovation, and consistently high standards have led to unrivalled quality across the entire spectrum of the delivery of these products; this includes research and development, manufacturing, right the way through to distribution.

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The Salesforce Partner Awards 2016: Most Innovative Mobile Solution

Salesforce-most-innovative-mobile-solutionIt’s with great pleasure that MobileCaddy can announce the receipt of a first major award for one of its enterprise apps, delivered with strategic partner Appirio, as they were given the honour of 2016’s ‘Most Innovative Mobile Solution’, as part of the annual UK and Ireland Salesforce Partner Awards.

These awards are designed to recognise outstanding contributions made by Salesforce Consulting and ISV Partners. Awards are based on customer success stories that showcase innovation across specific categories.

Appirio was presented with the award at this year’s event for a mobile app called the Tour Operations Portal (TOPS), powered by MobileCaddy and created for The Travel Coproration, Ltd. (TTC).

Alex Makepeace, Solution Architect for Appirio, said, “We’re very happy to have won the award for this innovative mobile solution, for the TOPS project at TTC in 2016, and are extremely grateful to MobileCaddy for their vital and fundamental contributions to the project.”

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A Customer Perspective: Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

salesforce-mobile-appsThere are many complex technical and commercial decisions to be made by enterprises when searching for a solution to build effective Salesforce mobile apps in the current market. But when an organisation is able to find the right technology, which can deliver exactly what they need, how does the process then continue, and how should the relationship develop?

Following the successful completion of a mobile app project for a customer named The Travel Corporation, Ltd. (TTC), alongside our strategic partners Appirio, we recently sat down to speak with Calvin Goodenough, the Subject Matter Expert from the project, to ask him about his experience working with MobileCaddy.

What was your first impression of working with MobileCaddy? 

Calvin Goodenough: A previous attempt had been made at getting the Tour Operations Portal (TOPS) mobile app project off the ground in September 2015, but this was ultimately abandoned. As a consultant, I wasn’t involved in the selection of the partners, so had no knowledge of them prior to our first kick-off meeting in mid-December.

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Taking Salesforce Mobile to Create an App for Product Ordering

It’s no secret that Salesforce is an extremely powerful platform which can be leveraged by businesses to provide their workforces with the tools for success.

This latest video provides an overview of how, by using MobileCaddy to enhance Salesforce’s existing development capabilities, a robust mobile app for product ordering among communities or employees can be delivered with speed, flexibility, and confidence.

 

 

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Salesforce App Cloud Mobile Shifts Enterprise Attention to App Performance

MobileCaddyIntroducing App Cloud Mobile

Last month, Salesforce introduced a new strategic mobile technology offering for businesses, in the shape of the Salesforce App Cloud Mobile, having recently been named a leader in Gartner’s 2016 Magic Quadrant for Mobile App Development Platforms.

Salesforce revealed that its motivation behind this announcement stemmed from enterprise IT teams needing a platform that’s agile yet powerful enough to meet the expectations of modern professionals for a social, mobile, and intelligent app experience.

With Gartner predicting that 75% of application purchases supporting digital business ‘will be build rather than buy’ by 2020, it’s no surprise Salesforce has devoted such efforts to make developing enterprise mobile apps easier, faster, and more accessible for both technical and non-technical users.

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What are the 15 Steps to Success with Salesforce Mobile Apps?

Salesforce-Mobile-App-SuccessMobile apps are currently one of the most powerful ways in which a business can differentiate itself from competitors, increase revenue, and achieve transformational gains in areas such as productivity, efficiency, and employee satisfaction.

With today’s current mobile technology, organisations are able to build apps customised to their employees’ most specific requirements, and take the ability to work quickly and accurately far beyond the restrictions of a traditional office.

But if an enterprise mobile app is so effective, then why aren’t more businesses investing in these solutions? Well, there are significant challenges, potential pitfalls, and certain risks which are still holding them back. As a result, we’ve put together 15 useful tips to help businesses leverage the Salesforce platform to build successful mobile applications.

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