B2B Manufacturing: Why Does Successful Servitization Require Mobile Apps?

Digital-driven customer trends have forced B2B manufacturers to evolve beyond the traditional business model of solely making products, to embrace servitization. The current market now demands these organisations provide immersive after-sale services and support alongside their products, and we explain here how innovative technologies such as dedicated mobile apps can help them succeed in doing so.

Mobile is Disrupting Manufacturing

We recently took an in-depth look at today’s need for B2B manufacturers to provide mobile customer service and product support directly at their point of use. This is an important step which should be taken if a business hopes to transform from traditional manufacturer to market-leading innovator.

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Why do B2B Manufacturers Need Mobile Customer Service to Survive?

B2B manufacturers have always been judged on the quality, value, and reliability of their physical products. In today’s digital-focused market, though, they’re now also judged on whether or not they can provide cutting edge mobile customer service and support beyond the purchase of those products.

Mobile is not a choice, it’s a necessity

Over the last 10 years, mobile technology has significantly changed the way B2B manufacturing companies provide customer service, support their partners, and compete in the market. Virtually everyone in that market now demands mobile customer service, with consumer-grade usability, to gain anytime access to information and support directly at the point of use of the product.

Unfortunately, manufacturers that are slow to act on this demand are jeopardising their survival. For example, 50% of B2B queries have been made on smartphones in 2018, and this is expected to rise to 70% by 2020. This technological shift is no longer a choice, it’s a necessity.

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London Salesforce DUG, August 2018: APIs and Field Service Lightning

dug-august-2018Our monthly recaps of the London Salesforce Developer User Group events continue with a look back at August’s event, which was hosted and sponsored by Lawrence Harvey.

For any new readers, the London DUG meets regularly to take part in networking, sharing of experience and development practices, discussing new features, and giving each other feedback on developments with Salesforce technologies.

As proud sponsors of the official London Salesforce DUG YouTube channel, we’ll continue to provide these video highlights each month, but we must emphasise the events are well worth attending in person if you’re ever able to make it along.

So, let’s take a look at the sessions presented by our great speakers from August’s London Salesforce Developer User Group:

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1.5m Mobile Transactions Proves Performance and Reduced Risk for MobileCaddy Apps

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Just two months after achieving a groundbreaking first 1 million transactions monitored in a single month, our systems have quickly moved on to the next milestone, passing the 1.5 million transaction barrier in May. This article will explain the significance of those systems and the important role they play for our clients’ and partners’ mission critical Salesforce mobile apps.

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London Salesforce DUG, May 2018: Trailhead DX Global Gathering

london-dg-thumbnail-may2018 Our regular readers will know by now that the London Salesforce developer community comes together once a month in London to network, share great tips and development practices, get to grips with new features, and give feedback on APIs and the development experience.

As proud sponsors of the London Salesforce DUG YouTube channel, we’ll continue to provide the highlights of each event to ensure members of the community who can’t attend in person can keep up to speed. But, trust us, they’re way better in person, so be sure to come along the next time you’re available.

This month’s DUG event took place on Tuesday, 15 May, hosted by Salesforce at the impressive Salesforce Tower with food and drinks kindly sponsored by Data Dwell (a Salesforce AppExchange Partner). It featured a presentation from a special guest speaker Eric Jacobson, VP Product Manager, Salesforce Lightning, but before that was one of the meetup organisers, Keir Bowden:

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How to Keep Your Mobile Apps Running Properly Amid New iPhone X Requirement

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With the release of the iPhone X, which has brought with it a new, larger screen size, Apple has also recently updated its App Store policy. This policy now requires all new submissions to the App Store to support the iPhone X’s display resolution. In this article we’ll detail the new requirements, explain how to comply with them, and also cover what impact this will have on MobileCaddy customers specifically.

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Salesforce London’s Calling 2018: Todd Talks Einstein and Offline Mobile Apps

rsz_28423962_2013726415548367_5500423501217783306_oLast month, the third annual edition of Europe’s largest community-led event for Salesforce professionals took place in London. London’s Calling is an event designed to bring together anyone working with Salesforce to network, share ideas, solve problems, and learn new skills

We were particularly excited about the event, as our Lead Mobile Technical Architect, Todd Halfpenny, was not only part of the team in charge, but was also presenting for the third year running.

The rest of the great organising and volunteering team was diverse, including Simon Goodyear, Kerry Townsend, Amanda Beard-Neilson, Francis Pindar, Jodi Wagner, and Lauren Touyet. We’re very proud of our contribution to these Salesforce community events, which also extends to our sponsorship of the London Developer User Group.

2018 was the best year yet

The event seems to be getting bigger and better every year, and 2018 promised plenty of interesting attractions and engaging sessions for attendees to get involved in.

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How Salesforce Partners Can Work Closer Together to Ensure Customer Success

AppExchangeTowards the end of last year it was revealed that 87% of Salesforce customers and 89% of Fortune 100 companies are now using applications from the Salesforce AppExchange.

This is great news, because it means that large enterprises are beginning to see the value in leveraging Salesforce’s multi-cloud and platform offerings as part of their digital transformation strategies.

These forward-thinking customers are now becoming more astute and, as a result, more demanding in their uses of this technology. But that’s putting huge pressure on Salesforce partners to deliver challenging projects at speed and without risk.

Business leaders also know they need a wide variety of supporting technology solutions too if they want to get the most value out of their multi-cloud infrastructures. That means Independent Software Vendors (ISVs) like us here at MobileCaddy, and Systems Integrators (SIs), are having to work together closely to ensure their Salesforce customers’ needs are being met.

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