MobileCaddy Apps for Desktop: Delivering Salesforce on Windows 10

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With approximately 80% of the global workforce performing deskless work daily, the demand for the right technology, in the right place and at the right time, has reached critical mass. For Salesforce users, this means seamless access to critical systems and data on any device, regardless of location or connection. To accommodate this, we’ve extended our MobileCaddy offering from iOS and Android applications to deliver Salesforce on Windows 10, making it easier for businesses to enable truly deskless work.

Presenting… MobileCaddy for desktop

It’s with great pleasure that we can officially announce the first desktop support for MobileCaddy applications. This expansion is something we’re extremely proud of, as it marks a significant step in our mission to provide seamless mobile working within the global Salesforce ecosystem, free of any limitations.

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Top Trends for the Mobile Enterprise: 5 Predictions for 2017

the-mobile-enterpriseA new year brings new ideas and new priorities for businesses. With the technology available constantly changing and evolving at such a fast pace, 2017 is also expected to bring a number of trends for the mobile enterprise which will continue to sculpt a new set of standards and expectations for how people work.

As leading IT providers such as Salesforce continue to bolster their offerings, and place even more power in the palms of their enterprise customers’ hands to innovate from within, the mobile technologies being leveraged by modern businesses are becoming more exciting, while having a far greater impact on the daily lives of workers.

Just before Christmas we reflected on 10 important statistics from the past 12 months which shed some interesting light on the current role mobile apps are playing for businesses within the Salesforce community. Now we’ve turned our attention to the year ahead, with five predictions regarding trends for the mobile enterprise we believe will take shape throughout the remainder of 2017.

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Mobile Apps in the Workplace: The Top 10 Stats of 2016

Mobile-apps-in-the-workplaceWhen looking at the growth and acceptance of mobile apps in the workplace over the past 12 months, it’s clear to see that while priorities are moving in the right direction, some efforts are still lacking to fully accommodate what is an enormous opportunity for businesses of all shapes and sizes.

Considering how these apps are delivered, when focusing on the enterprise SaaS market, there was reportedly growth of almost 40% in 2015, and analysts Synergy Group forecasted that it will more than triple in size over the next five years. Within that market, Microsoft, among others, is now challenging for leadership, but is still a way behind long-time leader Salesforce, according to Synergy.

Thanks to this growth, throughout 2016 mobile apps built on the Salesforce platform have become exponentially more capable, affordable, and reliable, and have consequently become critical to the daily running of organisations in many cases.

However, there’s still a large gap in the understanding of what’s required to deliver this more advanced class of apps successfully, which is something we’ve witnessed as a prominent challenge for the wider Salesforce ecosystem this year. Right alongside that is a lack of confidence among decision makers to place mobile apps into such important supporting roles within the core responsibilities of their employees.

Still, there are plenty of positive signs when looking ahead into 2017, as more and more businesses are acknowledging the potential of mobility as more than just a driver of productivity, but as a key competitive differentiator as well.

To highlight this, we’ve pulled together 10 notable statistics from the past 12 months which tell the story of the current state of mobile apps in the workplace, and which also shed some light on what the future may hold for businesses embracing them as a means for success.

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Salesforce Consultancies Face a Whole New Class of Mobile App

Salesforce consultancies are facing a significant demand for mobile apps from prospective clients that, for one reason or another, they’re unable to meet. This article explores the separation of all available enterprise mobile applications into five ‘Classes’, based on their varying complexity and capabilities. This will allow consultancies (and end users) to more accurately assess their needs, from both a technical and a commercial point of view, reducing the rate of failure currently associated with mobile app projects. 

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The need for a new approach

More and more opportunities have been arising in recent years for Salesforce consultancies and solution providers to build enterprise mobile applications. Unfortunately, for various reasons, they’re often either having to turn these prospective clients down, or are taking on the projects and failing – and this is happening far too often.

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Salesforce Mobile Apps Make Telecoms A Truly Dynamic Sector

Salesforce-mobile-apps-telecomsTelecoms: A mature mobile industry?

When we recently took a look at the opportunities available to financial services organisations investing in Salesforce mobile apps for enterprise purposes, we reported that the sector was named second only to telecoms regarding the verticals most likely to embrace mobility in 2016.

As we approach the end of the year, it seems like an appropriate time to turn attention to the telecoms industry’s mobile maturity, and provide some insights for those businesses feeling the pressure of the fast-moving, ever-changing market place.

Neglecting mobility is a mistake too costly to make

These days it seems silly to suggest there aren’t huge opportunities being presented to virtually every sector when it comes to leveraging mobile technology. Around 80% of work is now reportedly ‘deskless’, so the concept of a traditional office employee working in a fixed location and spending all their time in that position is extremely dated. But statistics can be misleading, and trends often move a lot faster than the majority of the businesses they’re supposedly affecting can keep up with.

So what does this actually mean? Well, firstly, it means that while the demand for being able to work in a deskless environment – whether that’s at home, on a train, in a partner company’s office, or on the beach during a family vacation – is growing exponentially, it will be rendered ineffective unless businesses are able to provide tools capable of allowing employees to take full advantage.

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Financial Services: Banking on the Benefits of Enterprise Mobile Apps

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Of all the various professional industries facing a turning point brought on by the recent introduction of mobile technology, the financial services sector is perhaps under the most pressure.

Mobility allows banks, insurance companies, and other financial institutions to streamline their operations, cut costs in crucial areas, boost employee productivity, and bridge the temperamental gap between business and customer.

However, unlike most other sectors, financial services companies face intense scrutiny with regards to their information security measures, their data protection, compliance with regulations, large-scale legacy systems, and – most importantly  maintaining the trust of those all-important customers.

As the acceptance of technologies such as mobile apps spreads further beyond the consumer market into the enterprise, the risks also continue to grow. But the organisations which have been able to manage the challenges, allowing them to tap into the true transformational power of a mobile workforce, are living proof that the rewards make taking such risks a necessity.

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Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

diesel-case-studyWhile enterprise mobility may have transcended the status of ‘buzzword’ to be recognised as a genuine strategic business practice many years ago, most analysts and experts feel it’s a trend which is still in its infancy.

Why? Well, despite the vast majority of employees now demanding mobile technology in their respective workplaces – fuelled by the consumer habits and expectations of their everyday lives – some business leaders are still struggling to fully embrace enterprise mobility.

In some cases, this is due to a lack of funding for investment, in others it’s because of the challenges they feel will arise from disrupting their organisations; but often it’s because they’re unable to understand how their most important business processes would actually benefit from translating into the context of a mobile phone from paper or desktop.

But with all the early attention on enterprise mobility being given to mobile devices, mobile business strategies are now beginning to mature and evolve to focus on the applications those devices support. This app-centric trend is where the real driving force has originated recently for enterprise mobility to become more than just a strategic business practice, but an absolute necessity for those businesses to survive in the long-term.

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A Customer Perspective: Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

salesforce-mobile-appsThere are many complex technical and commercial decisions to be made by enterprises when searching for a solution to build effective Salesforce mobile apps in the current market. But when an organisation is able to find the right technology, which can deliver exactly what they need, how does the process then continue, and how should the relationship develop?

Following the successful completion of a mobile app project for a customer named The Travel Corporation, Ltd. (TTC), alongside our strategic partners Appirio, we recently sat down to speak with Calvin Goodenough, the Subject Matter Expert from the project, to ask him about his experience working with MobileCaddy.

What was your first impression of working with MobileCaddy? 

Calvin Goodenough: A previous attempt had been made at getting the Tour Operations Portal (TOPS) mobile app project off the ground in September 2015, but this was ultimately abandoned. As a consultant, I wasn’t involved in the selection of the partners, so had no knowledge of them prior to our first kick-off meeting in mid-December.

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Taking Salesforce Mobile to Create an App for Product Ordering

It’s no secret that Salesforce is an extremely powerful platform which can be leveraged by businesses to provide their workforces with the tools for success.

This latest video provides an overview of how, by using MobileCaddy to enhance Salesforce’s existing development capabilities, a robust mobile app for product ordering among communities or employees can be delivered with speed, flexibility, and confidence.

 

 

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Salesforce App Cloud Mobile Shifts Enterprise Attention to App Performance

MobileCaddyIntroducing App Cloud Mobile

Last month, Salesforce introduced a new strategic mobile technology offering for businesses, in the shape of the Salesforce App Cloud Mobile, having recently been named a leader in Gartner’s 2016 Magic Quadrant for Mobile App Development Platforms.

Salesforce revealed that its motivation behind this announcement stemmed from enterprise IT teams needing a platform that’s agile yet powerful enough to meet the expectations of modern professionals for a social, mobile, and intelligent app experience.

With Gartner predicting that 75% of application purchases supporting digital business ‘will be build rather than buy’ by 2020, it’s no surprise Salesforce has devoted such efforts to make developing enterprise mobile apps easier, faster, and more accessible for both technical and non-technical users.

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