Making the Right Choice for Mobile Salesforce Community Applications

The Salesforce Community Cloud allows organisations to bring together employees, partners, third-party workers, B2B customers, and even consumers. This article will explore three different approaches to delivering mobile Salesforce community applications, and will help readers choose the most suitable option.

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What is a Salesforce community? 

A Salesforce community is an online platform for organisations to connect employees, partners, and customers, while providing seamless access to the data and records they need to get work done or complete tasks.

community_cloud_rszBuilt on the Salesforce Community Cloud, they offer real-time engagement and the ability to share any file, data, or record anytime and from anywhere.

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MobileCaddy Apps for Desktop: Delivering Salesforce on Windows 10

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With approximately 80% of the global workforce performing deskless work daily, the demand for the right technology, in the right place and at the right time, has reached critical mass. For Salesforce users, this means seamless access to critical systems and data on any device, regardless of location or connection. To accommodate this, we’ve extended our MobileCaddy offering from iOS and Android applications to deliver Salesforce on Windows 10, making it easier for businesses to enable truly deskless work.

Presenting… MobileCaddy for desktop

It’s with great pleasure that we can officially announce the first desktop support for MobileCaddy applications. This expansion is something we’re extremely proud of, as it marks a significant step in our mission to provide seamless mobile working within the global Salesforce ecosystem, free of any limitations.

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Mobile Apps in the Workplace: The Top 10 Stats of 2016

Mobile-apps-in-the-workplaceWhen looking at the growth and acceptance of mobile apps in the workplace over the past 12 months, it’s clear to see that while priorities are moving in the right direction, some efforts are still lacking to fully accommodate what is an enormous opportunity for businesses of all shapes and sizes.

Considering how these apps are delivered, when focusing on the enterprise SaaS market, there was reportedly growth of almost 40% in 2015, and analysts Synergy Group forecasted that it will more than triple in size over the next five years. Within that market, Microsoft, among others, is now challenging for leadership, but is still a way behind long-time leader Salesforce, according to Synergy.

Thanks to this growth, throughout 2016 mobile apps built on the Salesforce platform have become exponentially more capable, affordable, and reliable, and have consequently become critical to the daily running of organisations in many cases.

However, there’s still a large gap in the understanding of what’s required to deliver this more advanced class of apps successfully, which is something we’ve witnessed as a prominent challenge for the wider Salesforce ecosystem this year. Right alongside that is a lack of confidence among decision makers to place mobile apps into such important supporting roles within the core responsibilities of their employees.

Still, there are plenty of positive signs when looking ahead into 2017, as more and more businesses are acknowledging the potential of mobility as more than just a driver of productivity, but as a key competitive differentiator as well.

To highlight this, we’ve pulled together 10 notable statistics from the past 12 months which tell the story of the current state of mobile apps in the workplace, and which also shed some light on what the future may hold for businesses embracing them as a means for success.

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The Salesforce Partner Awards 2016: Most Innovative Mobile Solution

Salesforce-most-innovative-mobile-solutionIt’s with great pleasure that MobileCaddy can announce the receipt of a first major award for one of its enterprise apps, delivered with strategic partner Appirio, as they were given the honour of 2016’s ‘Most Innovative Mobile Solution’, as part of the annual UK and Ireland Salesforce Partner Awards.

These awards are designed to recognise outstanding contributions made by Salesforce Consulting and ISV Partners. Awards are based on customer success stories that showcase innovation across specific categories.

Appirio was presented with the award at this year’s event for a mobile app called the Tour Operations Portal (TOPS), powered by MobileCaddy and created for The Travel Coproration, Ltd. (TTC).

Alex Makepeace, Solution Architect for Appirio, said, “We’re very happy to have won the award for this innovative mobile solution, for the TOPS project at TTC in 2016, and are extremely grateful to MobileCaddy for their vital and fundamental contributions to the project.”

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A Customer Perspective: Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

salesforce-mobile-appsThere are many complex technical and commercial decisions to be made by enterprises when searching for a solution to build effective Salesforce mobile apps in the current market. But when an organisation is able to find the right technology, which can deliver exactly what they need, how does the process then continue, and how should the relationship develop?

Following the successful completion of a mobile app project for a customer named The Travel Corporation, Ltd. (TTC), alongside our strategic partners Appirio, we recently sat down to speak with Calvin Goodenough, the Subject Matter Expert from the project, to ask him about his experience working with MobileCaddy.

What was your first impression of working with MobileCaddy? 

Calvin Goodenough: A previous attempt had been made at getting the Tour Operations Portal (TOPS) mobile app project off the ground in September 2015, but this was ultimately abandoned. As a consultant, I wasn’t involved in the selection of the partners, so had no knowledge of them prior to our first kick-off meeting in mid-December.

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Mobile Apps in Retail Offer Organisations a Cutting Edge

The Mobile Mentality in Retail

Most people would be quickly forgiven for immediately turning to the consumer market when thinking of using mobile apps in retail. After all, mobile commerce is a fast-growing trend which is gaining significant momentum, starting to overtake more conventional methods of shopping.

And while there are tremendous opportunities for retailers to capitalise on that by optimising, and innovating, their business models to suit mobile-first customers, it seems there’s just as much value to be gained by introducing such mobile technologies internally.

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