Mobile is not a choice, it’s a necessity
Over the last 10 years, mobile technology has significantly changed the way B2B manufacturing companies provide customer service, support their partners, and compete in the market. Virtually everyone in that market now demands mobile customer service, with consumer-grade usability, to gain anytime access to information and support directly at the point of use of the product.
Unfortunately, manufacturers that are slow to act on this demand are jeopardising their survival. For example, 50% of B2B queries have been made on smartphones in 2018, and this is expected to rise to 70% by 2020. This technological shift is no longer a choice, it’s a necessity.