Looking Beyond the Limitations of Salesforce1 Mobile Apps

mobile-appsFor businesses looking to leverage the Salesforce platform to mobilise operations, enabling the now inescapable demand for ‘deskless work,’ it’s common for Salesforce1 mobile apps to be the vehicle chosen to make the first attempt.

When given to employees within a business, mobile apps are intended to make those workers faster, more accurate, and more effective in doing their jobs.

That ability to work seamlessly from a mobile device at any time, in any location, is ideal for driving productivity. But unfortunately, those valuable gains will only be achieved if the right mobile apps are introduced.

While Salesforce1 is a great first step for a business to take when setting out on its mobile journey, the inherent limitations can only stretch so far.

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Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

diesel-case-studyWhile enterprise mobility may have transcended the status of ‘buzzword’ to be recognised as a genuine strategic business practice many years ago, most analysts and experts feel it’s a trend which is still in its infancy.

Why? Well, despite the vast majority of employees now demanding mobile technology in their respective workplaces – fuelled by the consumer habits and expectations of their everyday lives – some business leaders are still struggling to fully embrace enterprise mobility.

In some cases, this is due to a lack of funding for investment, in others it’s because of the challenges they feel will arise from disrupting their organisations; but often it’s because they’re unable to understand how their most important business processes would actually benefit from translating into the context of a mobile phone from paper or desktop.

But with all the early attention on enterprise mobility being given to mobile devices, mobile business strategies are now beginning to mature and evolve to focus on the applications those devices support. This app-centric trend is where the real driving force has originated recently for enterprise mobility to become more than just a strategic business practice, but an absolute necessity for those businesses to survive in the long-term.

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The Salesforce Partner Awards 2016: Most Innovative Mobile Solution

Salesforce-most-innovative-mobile-solutionIt’s with great pleasure that MobileCaddy can announce the receipt of a first major award for one of its enterprise apps, delivered with strategic partner Appirio, as they were given the honour of 2016’s ‘Most Innovative Mobile Solution’, as part of the annual UK and Ireland Salesforce Partner Awards.

These awards are designed to recognise outstanding contributions made by Salesforce Consulting and ISV Partners. Awards are based on customer success stories that showcase innovation across specific categories.

Appirio was presented with the award at this year’s event for a mobile app called the Tour Operations Portal (TOPS), powered by MobileCaddy and created for The Travel Coproration, Ltd. (TTC).

Alex Makepeace, Solution Architect for Appirio, said, “We’re very happy to have won the award for this innovative mobile solution, for the TOPS project at TTC in 2016, and are extremely grateful to MobileCaddy for their vital and fundamental contributions to the project.”

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A Customer Perspective: Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

salesforce-mobile-appsThere are many complex technical and commercial decisions to be made by enterprises when searching for a solution to build effective Salesforce mobile apps in the current market. But when an organisation is able to find the right technology, which can deliver exactly what they need, how does the process then continue, and how should the relationship develop?

Following the successful completion of a mobile app project for a customer named The Travel Corporation, Ltd. (TTC), alongside our strategic partners Appirio, we recently sat down to speak with Calvin Goodenough, the Subject Matter Expert from the project, to ask him about his experience working with MobileCaddy.

What was your first impression of working with MobileCaddy? 

Calvin Goodenough: A previous attempt had been made at getting the Tour Operations Portal (TOPS) mobile app project off the ground in September 2015, but this was ultimately abandoned. As a consultant, I wasn’t involved in the selection of the partners, so had no knowledge of them prior to our first kick-off meeting in mid-December.

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What are the 15 Steps to Success with Salesforce Mobile Apps?

Salesforce-Mobile-App-SuccessMobile apps are currently one of the most powerful ways in which a business can differentiate itself from competitors, increase revenue, and achieve transformational gains in areas such as productivity, efficiency, and employee satisfaction.

With today’s current mobile technology, organisations are able to build apps customised to their employees’ most specific requirements, and take the ability to work quickly and accurately far beyond the restrictions of a traditional office.

But if an enterprise mobile app is so effective, then why aren’t more businesses investing in these solutions? Well, there are significant challenges, potential pitfalls, and certain risks which are still holding them back. As a result, we’ve put together 15 useful tips to help businesses leverage the Salesforce platform to build successful mobile applications.

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Mobile Apps in Retail Offer Organisations a Cutting Edge

The Mobile Mentality in Retail

Most people would be quickly forgiven for immediately turning to the consumer market when thinking of using mobile apps in retail. After all, mobile commerce is a fast-growing trend which is gaining significant momentum, starting to overtake more conventional methods of shopping.

And while there are tremendous opportunities for retailers to capitalise on that by optimising, and innovating, their business models to suit mobile-first customers, it seems there’s just as much value to be gained by introducing such mobile technologies internally.

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Using Ionic, MobileCaddy and Salesforce.com for Offline Mobile Apps

Here at MobileCaddy, we were recently fortunate enough to have one of our own present to the second-largest meeting of Salesforce developers globally, at February’s London-based Developer User Group event.

As proud video sponsors of the London Salesforce DUG, we were given the opportunity to demonstrate the business value of rapidly building mobile apps which are fully robust, offline-first, and highly cost-effective.

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Mobile Apps Can Make the Difference for Modern Healthcare Workers

The ‘Mobile Promise’ 

Mobile apps, to put it lightly, are everywhere. Whichever way you look at it, mobile apps have become one of the most common ways for people to communicate with friends, receive live news about their interests, keep themselves fit, and even do their jobs.

Taking a closer look at that last point, people using mobile apps in (or outside of) the workplace is perhaps where the most significant impact is being made nowadays, due to the simple fact that mobile technology is designed almost exclusively around speed and convenience.

Mobile Apps in Healthcare 

In the healthcare sector, for example, the time taken to complete and record a patient’s diagnosis can be drastically reduced by using a mobile app to log the data into an online system. Naturally, this then allows the medical professional in question to see more patients in a given day than they would’ve previously been able to manage.

This is just one very basic example of how mobile apps are enabling healthcare workers to be more efficient, but the improvements the technology is making on the industry as a whole are monumental.

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