Where Old Meets New: Introducing Mobile Into Modern Manufacturing

In this latest video, MobileCaddy CEO, Justin Halfpenny, shares his thoughts on the technology-driven trends currently impacting – and transforming – the global manufacturing industry.

Speaking exclusively from MobileCaddy’s first visit to the Smart Factory Expo in Liverpool at the end of last year, part of the 2018 Digital Manufacturing Week, Justin reflects on the key learning points for B2B manufacturers to take away from the exciting event.

A point of particular interest included a discussion around which new and innovative technologies are disrupting manufacturing organisations today, with a focus on the new customer service strategies the market leaders are taking into 2019.

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How Salesforce Partners Can Work Closer Together to Ensure Customer Success

AppExchangeTowards the end of last year it was revealed that 87% of Salesforce customers and 89% of Fortune 100 companies are now using applications from the Salesforce AppExchange.

This is great news, because it means that large enterprises are beginning to see the value in leveraging Salesforce’s multi-cloud and platform offerings as part of their digital transformation strategies.

These forward-thinking customers are now becoming more astute and, as a result, more demanding in their uses of this technology. But that’s putting huge pressure on Salesforce partners to deliver challenging projects at speed and without risk.

Business leaders also know they need a wide variety of supporting technology solutions too if they want to get the most value out of their multi-cloud infrastructures. That means Independent Software Vendors (ISVs) like us here at MobileCaddy, and Systems Integrators (SIs), are having to work together closely to ensure their Salesforce customers’ needs are being met.

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Making the Right Choice for Mobile Salesforce Community Applications

The Salesforce Community Cloud allows organisations to bring together employees, partners, third-party workers, B2B customers, and even consumers. This article will explore three different approaches to delivering mobile Salesforce community applications, and will help readers choose the most suitable option.

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What is a Salesforce community? 

A Salesforce community is an online platform for organisations to connect employees, partners, and customers, while providing seamless access to the data and records they need to get work done or complete tasks.

community_cloud_rszBuilt on the Salesforce Community Cloud, they offer real-time engagement and the ability to share any file, data, or record anytime and from anywhere.

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Empowering a Nationwide Nonprofit Service with the Salesforce Community Cloud

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StreetLink is a UK-based nonprofit service which allows members of the public to alert their local authorities to rough sleepers in their area. The service has helped thousands of people find support and shelter thanks to a number of available channels of communication.

Those channels of communication function through various technologies, with a phone line, website, and mobile app each enabling members of the public to contact StreetLink, who then pass the information to the local outreach teams to locate and provide rough sleepers with assistance.

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Evaluating Technology Solutions for Successful Salesforce Mobile Apps

The success of a mobile application within a business will rest entirely on the choice of solution to develop and manage that app. This article will break down the most important stages of the decision making process when evaluating the wide variety of technologies capable of delivering Salesforce mobile apps, for businesses in this position.

 

App-EvaluationAn organisation has decided it wants to invest in a mobile app for its employees – so what next? This decision is becoming increasingly common in the modern business landscape, as mobility continues to drive productivity, efficiency, and cost savings.

With a growing global workforce of ‘deskless’ employees, apps are actually fast-becoming more of a necessity than something businesses can choose to have or not have. With up to 37% of office-based workers now spending an average of eight working days in a typical month away from their desks, that additional rising demand will also be pushing businesses to invest in mobile.

So, the next decision the business will typically look to make is how to deliver the app it wants. However, there are a number of crucial factors which must be carefully considered, and fully understood, before investing in a technology solution to build an enterprise mobile app. When it comes to Salesforce, these considerations are even more important, thanks to the vast number of partner technologies and platform capabilities within the ecosystem.

Unfortunately, many businesses launch into their efforts to mobilise internal systems without taking the necessary steps in determining the class of technology solution their apps will require – a mistake which inevitably results in the app failing in some capacity.

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Top Mobile Tech Takeaways from the 2017 Salesforce World Tour London

Salesforce-World-TourEach year the Salesforce community gathers in major cities around the globe for the Salesforce World Tour. These events allow those in attendance to come together and discuss, learn from, and celebrate each others’ hard work.

This year’s event drew well over 10,000 people to the ExCel Centre in London.

The MobileCaddy team went along to explore the new and exciting technology on show, and to understand how some of the world’s leading brands are using Salesforce to set new standards for success.

Better tools for employees to better serve customers

One of the main goals Salesforce sets itself each year is to help businesses provide the best possible customer experience through technology innovations. In the digital age, businesses are better equipped than ever to serve their customers, and this year’s World Tour focused on the convergence of cloud, social, mobile, IoT, and AI technologies as a game-changer for those who embrace it.

At MobileCaddy, we obviously have a keen interest in the role mobility is playing in redefining how businesses operate, regardless of size or resources, stretching across all lines of business and industry verticals.

With mobile being a key pillar of Salesforce’s core technology offerings, we’ve listed a number of interesting examples from the 2017 event below.

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Custom Mobile Apps: Answering the Burning Questions for Salesforce Consultancies

As more and more organisations place a strong emphasis on mobilising processes which are ‘business critical’, Salesforce consultancies tasked with delivering custom mobile apps capable of achieving that are facing a wave of entirely new and unfamiliar challenges. But in order to take advantage of this growing opportunity, consultancies must first be able to meet each of their clients’ mobile-specific requirements. From our experience working closely with the Salesforce partner community, here we address the burning questions which must first be answered in order to successfully provide the class of mobile apps so many businesses are currently demanding.  

 

burning2Some Salesforce partners and consultancies will inevitably feel the only question that really matters is whether the mobile app that will satisfy their client’s specification can be built or not. While this is generally the bottom line when taking on a project, there are a number finer, more intricate details which need to be considered, due to the complexity of the apps which the market is now in desperate need of.

Those details become even more important when a client’s goal is to introduce a mobile app into a workflow or process critical to its business, which is when a new, more advanced, more powerful solution is required to eliminate the possibility of failure once deployed.

This is where an evaluation of the available technology, compared to the necessary features and characteristics of the app, should take place. Within this decision making process, once you reach, and realise you need to go beyond, the limitations of an app built with Salesforce1, it will become abundantly clear that these preliminary considerations are essential to the success of your delivery.

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Top Trends for the Mobile Enterprise: 5 Predictions for 2017

the-mobile-enterpriseA new year brings new ideas and new priorities for businesses. With the technology available constantly changing and evolving at such a fast pace, 2017 is also expected to bring a number of trends for the mobile enterprise which will continue to sculpt a new set of standards and expectations for how people work.

As leading IT providers such as Salesforce continue to bolster their offerings, and place even more power in the palms of their enterprise customers’ hands to innovate from within, the mobile technologies being leveraged by modern businesses are becoming more exciting, while having a far greater impact on the daily lives of workers.

Just before Christmas we reflected on 10 important statistics from the past 12 months which shed some interesting light on the current role mobile apps are playing for businesses within the Salesforce community. Now we’ve turned our attention to the year ahead, with five predictions regarding trends for the mobile enterprise we believe will take shape throughout the remainder of 2017.

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Mobile Apps in the Workplace: The Top 10 Stats of 2016

Mobile-apps-in-the-workplaceWhen looking at the growth and acceptance of mobile apps in the workplace over the past 12 months, it’s clear to see that while priorities are moving in the right direction, some efforts are still lacking to fully accommodate what is an enormous opportunity for businesses of all shapes and sizes.

Considering how these apps are delivered, when focusing on the enterprise SaaS market, there was reportedly growth of almost 40% in 2015, and analysts Synergy Group forecasted that it will more than triple in size over the next five years. Within that market, Microsoft, among others, is now challenging for leadership, but is still a way behind long-time leader Salesforce, according to Synergy.

Thanks to this growth, throughout 2016 mobile apps built on the Salesforce platform have become exponentially more capable, affordable, and reliable, and have consequently become critical to the daily running of organisations in many cases.

However, there’s still a large gap in the understanding of what’s required to deliver this more advanced class of apps successfully, which is something we’ve witnessed as a prominent challenge for the wider Salesforce ecosystem this year. Right alongside that is a lack of confidence among decision makers to place mobile apps into such important supporting roles within the core responsibilities of their employees.

Still, there are plenty of positive signs when looking ahead into 2017, as more and more businesses are acknowledging the potential of mobility as more than just a driver of productivity, but as a key competitive differentiator as well.

To highlight this, we’ve pulled together 10 notable statistics from the past 12 months which tell the story of the current state of mobile apps in the workplace, and which also shed some light on what the future may hold for businesses embracing them as a means for success.

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Salesforce Consultancies Face a Whole New Class of Mobile App

Salesforce consultancies are facing a significant demand for mobile apps from prospective clients that, for one reason or another, they’re unable to meet. This article explores the separation of all available enterprise mobile applications into five ‘Classes’, based on their varying complexity and capabilities. This will allow consultancies (and end users) to more accurately assess their needs, from both a technical and a commercial point of view, reducing the rate of failure currently associated with mobile app projects. 

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The need for a new approach

More and more opportunities have been arising in recent years for Salesforce consultancies and solution providers to build enterprise mobile applications. Unfortunately, for various reasons, they’re often either having to turn these prospective clients down, or are taking on the projects and failing – and this is happening far too often.

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