Salesforce London’s Calling 2017: A MobileCaddy Preview

London's Calling 2017Another year brings another slate of events, conferences, meet-ups, and networking opportunities to attend within the living, breathing, ever-growing Salesforce community.

Boasting the title of Europe’s largest community-led event for Salesforce professionals, London’s Calling 2017 will be the perfect way for anyone working with Salesforce in the UK to expand their knowledge and learn exciting new ways to get the most out of the technology.

MobileCaddy’s own Todd Halfpenny has just been proudly named one of the Top 25 people to meet at the event by Salesforce consultant Phil Walton, and will be giving a presentation on browser developer tools at the event, which takes place this Friday, 10 February.

With more and more of the partners, consultancies, and Salesforce customers we work with embracing the value of using the Salesforce platform to mobilise their employees and their operations, we wanted to take the opportunity to preview London’s Calling with a mobile-centric twist. Here’s what to expect for anyone who’ll be attending…

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Mobile Apps in the Workplace: The Top 10 Stats of 2016

Mobile-apps-in-the-workplaceWhen looking at the growth and acceptance of mobile apps in the workplace over the past 12 months, it’s clear to see that while priorities are moving in the right direction, some efforts are still lacking to fully accommodate what is an enormous opportunity for businesses of all shapes and sizes.

Considering how these apps are delivered, when focusing on the enterprise SaaS market, there was reportedly growth of almost 40% in 2015, and analysts Synergy Group forecasted that it will more than triple in size over the next five years. Within that market, Microsoft, among others, is now challenging for leadership, but is still a way behind long-time leader Salesforce, according to Synergy.

Thanks to this growth, throughout 2016 mobile apps built on the Salesforce platform have become exponentially more capable, affordable, and reliable, and have consequently become critical to the daily running of organisations in many cases.

However, there’s still a large gap in the understanding of what’s required to deliver this more advanced class of apps successfully, which is something we’ve witnessed as a prominent challenge for the wider Salesforce ecosystem this year. Right alongside that is a lack of confidence among decision makers to place mobile apps into such important supporting roles within the core responsibilities of their employees.

Still, there are plenty of positive signs when looking ahead into 2017, as more and more businesses are acknowledging the potential of mobility as more than just a driver of productivity, but as a key competitive differentiator as well.

To highlight this, we’ve pulled together 10 notable statistics from the past 12 months which tell the story of the current state of mobile apps in the workplace, and which also shed some light on what the future may hold for businesses embracing them as a means for success.

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Salesforce Consultancies Face a Whole New Class of Mobile App

Salesforce consultancies are facing a significant demand for mobile apps from prospective clients that, for one reason or another, they’re unable to meet. This article explores the separation of all available enterprise mobile applications into five ‘Classes’, based on their varying complexity and capabilities. This will allow consultancies (and end users) to more accurately assess their needs, from both a technical and a commercial point of view, reducing the rate of failure currently associated with mobile app projects. 

MobileCaddy-Salesforce-Consultancies

The need for a new approach

More and more opportunities have been arising in recent years for Salesforce consultancies and solution providers to build enterprise mobile applications. Unfortunately, for various reasons, they’re often either having to turn these prospective clients down, or are taking on the projects and failing – and this is happening far too often.

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Salesforce Mobile Apps Make Telecoms A Truly Dynamic Sector

Salesforce-mobile-apps-telecomsTelecoms: A mature mobile industry?

When we recently took a look at the opportunities available to financial services organisations investing in Salesforce mobile apps for enterprise purposes, we reported that the sector was named second only to telecoms regarding the verticals most likely to embrace mobility in 2016.

As we approach the end of the year, it seems like an appropriate time to turn attention to the telecoms industry’s mobile maturity, and provide some insights for those businesses feeling the pressure of the fast-moving, ever-changing market place.

Neglecting mobility is a mistake too costly to make

These days it seems silly to suggest there aren’t huge opportunities being presented to virtually every sector when it comes to leveraging mobile technology. Around 80% of work is now reportedly ‘deskless’, so the concept of a traditional office employee working in a fixed location and spending all their time in that position is extremely dated. But statistics can be misleading, and trends often move a lot faster than the majority of the businesses they’re supposedly affecting can keep up with.

So what does this actually mean? Well, firstly, it means that while the demand for being able to work in a deskless environment – whether that’s at home, on a train, in a partner company’s office, or on the beach during a family vacation – is growing exponentially, it will be rendered ineffective unless businesses are able to provide tools capable of allowing employees to take full advantage.

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Looking Beyond the Limitations of Salesforce1 Mobile Apps

mobile-appsFor businesses looking to leverage the Salesforce platform to mobilise operations, enabling the now inescapable demand for ‘deskless work,’ it’s common for Salesforce1 mobile apps to be the vehicle chosen to make the first attempt.

When given to employees within a business, mobile apps are intended to make those workers faster, more accurate, and more effective in doing their jobs.

That ability to work seamlessly from a mobile device at any time, in any location, is ideal for driving productivity. But unfortunately, those valuable gains will only be achieved if the right mobile apps are introduced.

While Salesforce1 is a great first step for a business to take when setting out on its mobile journey, the inherent limitations can only stretch so far.

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Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

diesel-case-studyWhile enterprise mobility may have transcended the status of ‘buzzword’ to be recognised as a genuine strategic business practice many years ago, most analysts and experts feel it’s a trend which is still in its infancy.

Why? Well, despite the vast majority of employees now demanding mobile technology in their respective workplaces – fuelled by the consumer habits and expectations of their everyday lives – some business leaders are still struggling to fully embrace enterprise mobility.

In some cases, this is due to a lack of funding for investment, in others it’s because of the challenges they feel will arise from disrupting their organisations; but often it’s because they’re unable to understand how their most important business processes would actually benefit from translating into the context of a mobile phone from paper or desktop.

But with all the early attention on enterprise mobility being given to mobile devices, mobile business strategies are now beginning to mature and evolve to focus on the applications those devices support. This app-centric trend is where the real driving force has originated recently for enterprise mobility to become more than just a strategic business practice, but an absolute necessity for those businesses to survive in the long-term.

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Custom Salesforce Communities: Mobile Apps Adding New Dimensions to Field Sales

Mobile-Salesforce-CommunitiesWe were recently fortunate enough to sit down and chat with one of our customers about how positive they found their experience working with MobileCaddy on a mobile app project to accelerate the digital transformation of their business.

This week, we’re taking a closer look at another customer, Biocomposites, Ltd., to outline the process which resulted in selecting MobileCaddy as the most suitable, capable solution to mobilise its existing Salesforce communities of re-sellers and field sales reps.

A business built on innovation

Biocomposites is a pioneer in the field of calcium compound medical devices, designed to regenerate and repair bone and soft tissue. Connected with universities and hospitals in over 40 countries, Biocomposites is at the forefront of its specialist market, supporting over 500 surgeons and their patients with a range of unique products. Over the years its vast expertise, dedication to innovation, and consistently high standards have led to unrivalled quality across the entire spectrum of the delivery of these products; this includes research and development, manufacturing, right the way through to distribution.

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The Salesforce Partner Awards 2016: Most Innovative Mobile Solution

Salesforce-most-innovative-mobile-solutionIt’s with great pleasure that MobileCaddy can announce the receipt of a first major award for one of its enterprise apps, delivered with strategic partner Appirio, as they were given the honour of 2016’s ‘Most Innovative Mobile Solution’, as part of the annual UK and Ireland Salesforce Partner Awards.

These awards are designed to recognise outstanding contributions made by Salesforce Consulting and ISV Partners. Awards are based on customer success stories that showcase innovation across specific categories.

Appirio was presented with the award at this year’s event for a mobile app called the Tour Operations Portal (TOPS), powered by MobileCaddy and created for The Travel Coproration, Ltd. (TTC).

Alex Makepeace, Solution Architect for Appirio, said, “We’re very happy to have won the award for this innovative mobile solution, for the TOPS project at TTC in 2016, and are extremely grateful to MobileCaddy for their vital and fundamental contributions to the project.”

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A Customer Perspective: Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

salesforce-mobile-appsThere are many complex technical and commercial decisions to be made by enterprises when searching for a solution to build effective Salesforce mobile apps in the current market. But when an organisation is able to find the right technology, which can deliver exactly what they need, how does the process then continue, and how should the relationship develop?

Following the successful completion of a mobile app project for a customer named The Travel Corporation, Ltd. (TTC), alongside our strategic partners Appirio, we recently sat down to speak with Calvin Goodenough, the Subject Matter Expert from the project, to ask him about his experience working with MobileCaddy.

What was your first impression of working with MobileCaddy? 

Calvin Goodenough: A previous attempt had been made at getting the Tour Operations Portal (TOPS) mobile app project off the ground in September 2015, but this was ultimately abandoned. As a consultant, I wasn’t involved in the selection of the partners, so had no knowledge of them prior to our first kick-off meeting in mid-December.

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2016 Salesforce World Tour: A MobileCaddy Recap

rsz_11482a0017Yesterday brought around London’s edition of the Salesforce World Tour for 2016. MobileCaddy joined this year as an official Gold Sponsor, and those who attended will be aware of what a great experience the event was.

Attracting almost 10,000 members of the wider ecosystem, the World Tour was a unique opportunity for us to gain a better understanding of how, if at all, businesses are using the Salesforce platform to mobilise their workflows and employees.

Throughout the day, it was exciting to learn about some of the ways in which mobile applications are facilitating, as well as driving, digital transformation for the companies that are currently leveraging them.

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