Digital Technology Archives

Mar 29, 2019 Robbie Westacott No Comment

The Rise of Companion Apps: How B2C Mobile Apps Are Influencing B2B Customer Service

In our personal lives, we use dozens of companion apps every day. Within the B2C space, this could be any mobile app which accompanies a product, a service, or a brand. In this article, we’ll explore a number of examples of companion apps, why they’re so important today, and where B2B companies should be looking for inspiration to improve their own customer experiences.

Every Product Needs a Companion

Our more regular readers will know we’ve talked at length recently about the importance of having product companion apps, particularly to accompany equipment and machinery in the B2B manufacturing space, to significantly enhance the capabilities of the operators of those products.

But product companion apps are part of a broader category of technology, which are referred to simply as companion apps. These are seen everywhere in the B2C space, either for digital or physical products and services, and they allow us as users to self-serve, by providing direct access to information we need or actions we want to take.

Feb 22, 2019 Robbie Westacott No Comment

Manufacturers Build Better Customer Experiences on the Foundations of a Digital Companion Platform

A digital companion to a complex piece of equipment or machinery in the workplace, in the form of a mobile app, is now a crucial tool for enabling productivity and maximising customer satisfaction for today’s B2B manufacturers. But a tool like that is not possible without a platform or system of record to support it. Here we explain what a digital companion platform is, why they’re necessary, and how they benefit manufacturers’ customers, operators, and technicians.

Digital trends disrupting manufacturing

We recently explored the benefits of developing digital companion apps, to allow operators and technicians of complex machinery or equipment to self-serve in the workplace, whenever they need information or support with those products.

Thanks to the cutting-edge consumer experiences available with personal smartphones and mobile apps today, this kind of technology is what people now expect to use to get their work done, regardless of what industry they’re in.

Feb 1, 2019 Robbie Westacott No Comment

Where Old Meets New: Introducing Mobile Into Modern Manufacturing

In this latest video, MobileCaddy CEO, Justin Halfpenny, shares his thoughts on the technology-driven trends currently impacting – and transforming – the global manufacturing industry.

Speaking exclusively from MobileCaddy’s first visit to the Smart Factory Expo in Liverpool at the end of last year, part of the 2018 Digital Manufacturing Week, Justin reflects on the key learning points for B2B manufacturers to take away from the exciting event.

A point of particular interest included a discussion around which new and innovative technologies are disrupting manufacturing organisations today, with a focus on the new customer service strategies the market leaders are taking into 2019.

Dec 13, 2018 Robbie Westacott No Comment

Digital Product Companions Enable Self-Service for B2B Manufacturing Customers

B2B manufacturers have traditionally allowed customers to ‘self-serve’ at the point of need by providing information and guidance with their products in the form of user manuals, training guides, and other similar materials. In today’s digital business landscape, customers demand that same information seamlessly through technology, for easier access and to achieve greater levels of productivity. This article will detail how manufacturers can provide that for their customers.

What do we mean by self-service?

If you’re a B2B manufacturer, your ultimate goal should be to make your customers as productive as possible. In order to achieve maximum productivity from a piece of machinery or equipment in the workplace, its operator must be able to use it without any delays, complications, or issues, and simply be able to get on with the task at hand uninterrupted.

Nov 6, 2018 Robbie Westacott No Comment

B2B Manufacturing: Why Does Successful Servitization Require Mobile Apps?

Digital-driven customer trends have forced B2B manufacturers to evolve beyond the traditional business model of solely making products, to embrace servitization. The current market now demands these organisations provide immersive after-sale services and support alongside their products, and we explain here how innovative technologies such as dedicated mobile apps can help them succeed in doing so.

Mobile is Disrupting Manufacturing

We recently took an in-depth look at today’s need for B2B manufacturers to provide mobile customer service and product support directly at their point of use. This is an important step which should be taken if a business hopes to transform from traditional manufacturer to market-leading innovator.

Jul 5, 2017 Robbie Westacott No Comment

Empowering a Nationwide Nonprofit Service with the Salesforce Community Cloud

Street-Link-cover

StreetLink is a UK-based nonprofit service which allows members of the public to alert their local authorities to rough sleepers in their area. The service has helped thousands of people find support and shelter thanks to a number of available channels of communication.

Those channels of communication function through various technologies, with a phone line, website, and mobile app each enabling members of the public to contact StreetLink, who then pass the information to the local outreach teams to locate and provide rough sleepers with assistance.

Jun 19, 2017 Robbie Westacott No Comment

Exploring the Developer Skills Needed to Build Apps with MobileCaddy

The MobileCaddy framework removes a great deal of the hard work for developers tasked with building sophisticated enterprise mobile apps. This means the business investing in the app won’t need to seek new developer skills or spend to recruit new team members thanks to MobileCaddy, and the developers can focus entirely on delivering the app itself. This article will detail the many ways the framework makes this possible, giving the business complete confidence it will be getting the app it needs.

appdelivery_small

You’ll always need capable, competent people to build a mobile app which can add value to an organisation beyond the obvious improvements to basic worker productivity. That’s why finding a solution which allows the people you already have to rely on their existing skills and focus on delivering that app, rather than working on tedious, time-consuming development, is so important.

With the MobileCaddy Application Delivery Framework, developers can quickly and easily build these more advanced mobile apps using a familiar set of skills, as the solution removes the need for specialist development, and provides helpful guidance across all stages of the project.

Here, we’ll answer key questions our partners and clients ask us about the skills needed to begin a mobile project on the Salesforce platform using the MobileCaddy Application Delivery Framework.

May 30, 2017 Robbie Westacott No Comment

Top Mobile Tech Takeaways from the 2017 Salesforce World Tour London

Salesforce-World-Tour Each year the Salesforce community gathers in major cities around the globe for the Salesforce World Tour. These events allow those in attendance to come together and discuss, learn from, and celebrate each others’ hard work.

This year’s event drew well over 10,000 people to the ExCel Centre in London.

The MobileCaddy team went along to explore the new and exciting technology on show, and to understand how some of the world’s leading brands are using Salesforce to set new standards for success.

Better tools for employees to better serve customers

One of the main goals Salesforce sets itself each year is to help businesses provide the best possible customer experience through technology innovations. In the digital age, businesses are better equipped than ever to serve their customers, and this year’s World Tour focused on the convergence of cloud, social, mobile, IoT, and AI technologies as a game-changer for those who embrace it.

At MobileCaddy, we obviously have a keen interest in the role mobility is playing in redefining how businesses operate, regardless of size or resources, stretching across all lines of business and industry verticals.

With mobile being a key pillar of Salesforce’s core technology offerings, we’ve listed a number of interesting examples from the 2017 event below.

Feb 6, 2017 Robbie Westacott No Comment

Salesforce London’s Calling 2017: A MobileCaddy Preview

London's Calling 2017 Another year brings another slate of events, conferences, meet-ups, and networking opportunities to attend within the living, breathing, ever-growing Salesforce community.

Boasting the title of Europe’s largest community-led event for Salesforce professionals, London’s Calling 2017 will be the perfect way for anyone working with Salesforce in the UK to expand their knowledge and learn exciting new ways to get the most out of the technology.

MobileCaddy’s own Todd Halfpenny has just been proudly named one of the Top 25 people to meet at the event by Salesforce consultant Phil Walton, and will be giving a presentation on browser developer tools at the event, which takes place this Friday, 10 February.

With more and more of the partners, consultancies, and Salesforce customers we work with embracing the value of using the Salesforce platform to mobilise their employees and their operations, we wanted to take the opportunity to preview London’s Calling with a mobile-centric twist. Here’s what to expect for anyone who’ll be attending…

Dec 19, 2016 Robbie Westacott No Comment

Mobile Apps in the Workplace: The Top 10 Stats of 2016

Mobile-apps-in-the-workplace When looking at the growth and acceptance of mobile apps in the workplace over the past 12 months, it’s clear to see that while priorities are moving in the right direction, some efforts are still lacking to fully accommodate what is an enormous opportunity for businesses of all shapes and sizes.

Considering how these apps are delivered, when focusing on the enterprise SaaS market, there was reportedly growth of almost 40% in 2015, and analysts Synergy Group forecasted that it will more than triple in size over the next five years. Within that market, Microsoft, among others, is now challenging for leadership, but is still a way behind long-time leader Salesforce, according to Synergy.

Thanks to this growth, throughout 2016 mobile apps built on the Salesforce platform have become exponentially more capable, affordable, and reliable, and have consequently become critical to the daily running of organisations in many cases.

However, there’s still a large gap in the understanding of what’s required to deliver this more advanced class of apps successfully, which is something we’ve witnessed as a prominent challenge for the wider Salesforce ecosystem this year. Right alongside that is a lack of confidence among decision makers to place mobile apps into such important supporting roles within the core responsibilities of their employees.

Still, there are plenty of positive signs when looking ahead into 2017, as more and more businesses are acknowledging the potential of mobility as more than just a driver of productivity, but as a key competitive differentiator as well.

To highlight this, we’ve pulled together 10 notable statistics from the past 12 months which tell the story of the current state of mobile apps in the workplace, and which also shed some light on what the future may hold for businesses embracing them as a means for success.

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