B2B Manufacturing: Why Does Successful Servitization Require Mobile Apps?

Digital-driven customer trends have forced B2B manufacturers to evolve beyond the traditional business model of solely making products, to embrace servitization. The current market now demands these organisations provide immersive after-sale services and support alongside their products, and we explain here how innovative technologies such as dedicated mobile apps can help them succeed in doing so.

Mobile is Disrupting Manufacturing

We recently took an in-depth look at today’s need for B2B manufacturers to provide mobile customer service and product support directly at their point of use. This is an important step which should be taken if a business hopes to transform from traditional manufacturer to market-leading innovator.

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2016 Salesforce World Tour: A MobileCaddy Recap

rsz_11482a0017Yesterday brought around London’s edition of the Salesforce World Tour for 2016. MobileCaddy joined this year as an official Gold Sponsor, and those who attended will be aware of what a great experience the event was.

Attracting almost 10,000 members of the wider ecosystem, the World Tour was a unique opportunity for us to gain a better understanding of how, if at all, businesses are using the Salesforce platform to mobilise their workflows and employees.

Throughout the day, it was exciting to learn about some of the ways in which mobile applications are facilitating, as well as driving, digital transformation for the companies that are currently leveraging them.

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