How Salesforce Partners Can Work Closer Together to Ensure Customer Success

AppExchangeTowards the end of last year it was revealed that 87% of Salesforce customers and 89% of Fortune 100 companies are now using applications from the Salesforce AppExchange.

This is great news, because it means that large enterprises are beginning to see the value in leveraging Salesforce’s multi-cloud and platform offerings as part of their digital transformation strategies.

These forward-thinking customers are now becoming more astute and, as a result, more demanding in their uses of this technology. But that’s putting huge pressure on Salesforce partners to deliver challenging projects at speed and without risk.

Business leaders also know they need a wide variety of supporting technology solutions too if they want to get the most value out of their multi-cloud infrastructures. That means Independent Software Vendors (ISVs) like us here at MobileCaddy, and Systems Integrators (SIs), are having to work together closely to ensure their Salesforce customers’ needs are being met.

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Salesforce London’s Calling 2017: A MobileCaddy Preview

London's Calling 2017Another year brings another slate of events, conferences, meet-ups, and networking opportunities to attend within the living, breathing, ever-growing Salesforce community.

Boasting the title of Europe’s largest community-led event for Salesforce professionals, London’s Calling 2017 will be the perfect way for anyone working with Salesforce in the UK to expand their knowledge and learn exciting new ways to get the most out of the technology.

MobileCaddy’s own Todd Halfpenny has just been proudly named one of the Top 25 people to meet at the event by Salesforce consultant Phil Walton, and will be giving a presentation on browser developer tools at the event, which takes place this Friday, 10 February.

With more and more of the partners, consultancies, and Salesforce customers we work with embracing the value of using the Salesforce platform to mobilise their employees and their operations, we wanted to take the opportunity to preview London’s Calling with a mobile-centric twist. Here’s what to expect for anyone who’ll be attending…

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Mobile Apps in the Workplace: The Top 10 Stats of 2016

Mobile-apps-in-the-workplaceWhen looking at the growth and acceptance of mobile apps in the workplace over the past 12 months, it’s clear to see that while priorities are moving in the right direction, some efforts are still lacking to fully accommodate what is an enormous opportunity for businesses of all shapes and sizes.

Considering how these apps are delivered, when focusing on the enterprise SaaS market, there was reportedly growth of almost 40% in 2015, and analysts Synergy Group forecasted that it will more than triple in size over the next five years. Within that market, Microsoft, among others, is now challenging for leadership, but is still a way behind long-time leader Salesforce, according to Synergy.

Thanks to this growth, throughout 2016 mobile apps built on the Salesforce platform have become exponentially more capable, affordable, and reliable, and have consequently become critical to the daily running of organisations in many cases.

However, there’s still a large gap in the understanding of what’s required to deliver this more advanced class of apps successfully, which is something we’ve witnessed as a prominent challenge for the wider Salesforce ecosystem this year. Right alongside that is a lack of confidence among decision makers to place mobile apps into such important supporting roles within the core responsibilities of their employees.

Still, there are plenty of positive signs when looking ahead into 2017, as more and more businesses are acknowledging the potential of mobility as more than just a driver of productivity, but as a key competitive differentiator as well.

To highlight this, we’ve pulled together 10 notable statistics from the past 12 months which tell the story of the current state of mobile apps in the workplace, and which also shed some light on what the future may hold for businesses embracing them as a means for success.

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Salesforce Consultancies Face a Whole New Class of Mobile App

Salesforce consultancies are facing a significant demand for mobile apps from prospective clients that, for one reason or another, they’re unable to meet. This article explores the separation of all available enterprise mobile applications into five ‘Classes’, based on their varying complexity and capabilities. This will allow consultancies (and end users) to more accurately assess their needs, from both a technical and a commercial point of view, reducing the rate of failure currently associated with mobile app projects. 

MobileCaddy-Salesforce-Consultancies

The need for a new approach

More and more opportunities have been arising in recent years for Salesforce consultancies and solution providers to build enterprise mobile applications. Unfortunately, for various reasons, they’re often either having to turn these prospective clients down, or are taking on the projects and failing – and this is happening far too often.

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Do You Trust Your Salesforce Mobile App to Perform When it Counts?

TrustCaddyTrust is the foundation of any healthy relationship. But when the relationship in question is between a business user and a mobile app supporting their daily need to do their job, the importance of unflinching trust becomes much more tangible.

We believe that a business investing in a mobile app should be able to have full confidence in its performance at all times, so that the employees can work to the best of their ability with no complications or interruptions.

As a result, MobileCaddy has a dedicated team working on a daily basis to ensure all MobileCaddy users can have absolute trust in their apps. This team’s insights are made public through our own TrustCaddy website.

What is TrustCaddy?

The purpose of this website is to add an extra dimension of confidence for users in the reliability of their Salesforce mobile app, and to give reassurance that the app will continue to work as it’s supposed to. When a business has invested in an app that’s custom built for their individual workflows, this consistency and dependability are all the more important.

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