Manufacturers Build Better Customer Experiences on the Foundations of a Digital Companion Platform

A digital companion to a complex piece of equipment or machinery in the workplace, in the form of a mobile app, is now a crucial tool for enabling productivity and maximising customer satisfaction for today’s B2B manufacturers. But a tool like that is not possible without a platform or system of record to support it. Here we explain what a digital companion platform is, why they’re necessary, and how they benefit manufacturers’ customers, operators, and technicians.

Digital trends disrupting manufacturing

We recently explored the benefits of developing digital companion apps, to allow operators and technicians of complex machinery or equipment to self-serve in the workplace, whenever they need information or support with those products.

Thanks to the cutting-edge consumer experiences available with personal smartphones and mobile apps today, this kind of technology is what people now expect to use to get their work done, regardless of what industry they’re in.

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B2B Manufacturing: Why Does Successful Servitization Require Mobile Apps?

Digital-driven customer trends have forced B2B manufacturers to evolve beyond the traditional business model of solely making products, to embrace servitization. The current market now demands these organisations provide immersive after-sale services and support alongside their products, and we explain here how innovative technologies such as dedicated mobile apps can help them succeed in doing so.

Mobile is Disrupting Manufacturing

We recently took an in-depth look at today’s need for B2B manufacturers to provide mobile customer service and product support directly at their point of use. This is an important step which should be taken if a business hopes to transform from traditional manufacturer to market-leading innovator.

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