Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

diesel-case-studyWhile enterprise mobility may have transcended the status of ‘buzzword’ to be recognised as a genuine strategic business practice many years ago, most analysts and experts feel it’s a trend which is still in its infancy.

Why? Well, despite the vast majority of employees now demanding mobile technology in their respective workplaces – fuelled by the consumer habits and expectations of their everyday lives – some business leaders are still struggling to fully embrace enterprise mobility.

In some cases, this is due to a lack of funding for investment, in others it’s because of the challenges they feel will arise from disrupting their organisations; but often it’s because they’re unable to understand how their most important business processes would actually benefit from translating into the context of a mobile phone from paper or desktop.

But with all the early attention on enterprise mobility being given to mobile devices, mobile business strategies are now beginning to mature and evolve to focus on the applications those devices support. This app-centric trend is where the real driving force has originated recently for enterprise mobility to become more than just a strategic business practice, but an absolute necessity for those businesses to survive in the long-term.

Read more

Strategic Mobile Decisions: Countdown to the Salesforce World Tour, Part 3

rsz_dieselplaceitupgradeAs we continue to answer some of the market’s burning questions regarding enterprise applications and digital transformation, ahead of the Salesforce World Tour event this week, our attention has turned internally to find out how MobileCaddy is best suited to help businesses progress on their mobile journeys.

Following his recent prediction of what major trend will have the biggest impact on the mobile app market in the coming year or so, we asked our Senior Product Manager Alan Faubel what MobileCaddy clients and partners feel are the most valuable aspects of working with us.

There are a number of unique reasons why MobileCaddy is capable of helping businesses take that leap to achieving true transformational mobility, but Alan singled out a particular strategic driver, beyond some of the more obvious features.

Read more