While enterprise mobility may have transcended the status of ‘buzzword’ to be recognised as a genuine strategic business practice many years ago, most analysts and experts feel it’s a trend which is still in its infancy.
Why? Well, despite the vast majority of employees now demanding mobile technology in their respective workplaces – fuelled by the consumer habits and expectations of their everyday lives – some business leaders are still struggling to fully embrace enterprise mobility.
In some cases, this is due to a lack of funding for investment, in others it’s because of the challenges they feel will arise from disrupting their organisations; but often it’s because they’re unable to understand how their most important business processes would actually benefit from translating into the context of a mobile phone from paper or desktop.
But with all the early attention on enterprise mobility being given to mobile devices, mobile business strategies are now beginning to mature and evolve to focus on the applications those devices support. This app-centric trend is where the real driving force has originated recently for enterprise mobility to become more than just a strategic business practice, but an absolute necessity for those businesses to survive in the long-term.