All eyes on Salesforce
Due to its position as one of the growing dominant ‘forces’ in the global technology market, there’s always a great deal of interest in how customers and partners are actually interacting with Salesforce and its vast offering of business technology.
As most already know, each quarter, Salesforce releases a financial update which includes a breakdown of the performance and usage of its various products and services, including each of its individual clouds. At MobileCaddy, one particular statistic continues to catch our eye each quarter, and that’s the consistent growth of the Salesforce Platform, and the App Cloud, among its worldwide user base.
- Salesforce Platform, Q4, FY16: £294m
- Salesforce Platform, Q4, FY17: £392m – this amounts to 33% growth, year-on-year
- Additionally, the Salesforce Platform now accounts for 19% of total Q4 revenue
The (mobile) method in the madness
Just behind the Marketing Cloud, the Salesforce Platform is identified as the second fastest growing cloud, again. The rate of growth itself is impressive, and a truly promising sign of justification for those who have recognised the value of building their own enterprise applications, rather than settling for purchasing generic solutions.
However, what’s important to note is that more and more businesses are now recognising this as well. It’s clear that enterprises are realising the opportunity to use Salesforce beyond the conventional Sales Cloud and Service Cloud, as a core platform to fully automate and transform their line-of-business functions with bespoke applications.
Within this trend, we’re seeing signs that an increasing driver is the mobilisation of business critical processes. This of course still sometimes includes deploying existing applications out to mobile and deskless workforces, but is also very much moving to mobilise entirely new processes, which is being made possible by such advances in the technology available.
By understanding the need to use Salesforce as a platform to build enterprise-grade mobile apps which are capable of supporting a business’s core functions, the market is finally beginning to unearth the true potential of mobility, and the significant competitive differentiation which will inevitably follow.
Continuing in the right direction
This is certainly a step in the right direction, but there is still a gulf between reality and possibility for those looking to embrace mobile apps as a means to transform their organisations. Consultancies are also a long way from being able to ensure success when taking on these far more complex projects requiring apps built on the platform, due to various challenges which can arise.
That makes it imperative for anyone working to deliver custom mobile apps with Salesforce to seek sufficient guidance, and find the right partner, to avoid the many pitfalls and obstacles which will inevitably arise.
As a result, a fully integrated solution such as MobileCaddy, not just intended to design and build those critical apps, but to also ensure they can continue to perform and evolve to provide continuous value to the business, is becoming essential.
Following the lead
This continued growth of the Salesforce Platform as a key component of the ecosystem tells us that enterprises and consultancies are getting serious about apps, and the technology needs to be able to deliver.
We absolutely expect this trend to accelerate in the coming year, as Salesforce sees more clients and partners needing to build complex applications for critical line-of-business use cases.
If this shift towards custom mobile apps resonates with your current challenges or priorities, get in touch to learn more about the possibilities available when harnessing the full power of the Salesforce Platform.