The ‘Mobile Promise’
Mobile apps, to put it lightly, are everywhere. Whichever way you look at it, mobile apps have become one of the most common ways for people to communicate with friends, receive live news about their interests, keep themselves fit, and even do their jobs.
Taking a closer look at that last point, people using mobile apps in (or outside of) the workplace is perhaps where the most significant impact is being made nowadays, due to the simple fact that mobile technology is designed almost exclusively around speed and convenience.
Mobile Apps in Healthcare
In the healthcare sector, for example, the time taken to complete and record a patient’s diagnosis can be drastically reduced by using a mobile app to log the data into an online system. Naturally, this then allows the medical professional in question to see more patients in a given day than they would’ve previously been able to manage.
This is just one very basic example of how mobile apps are enabling healthcare workers to be more efficient, but the improvements the technology is making on the industry as a whole are monumental.
“The last five years have seen more changes in healthcare than the last 20, and mobile has had a large part to play in this shift,” said Jeroen Tas, Chief Executive of Informatics Solutions and Services at Philips Healthcare. “Clinicians will soon be able to travel with little more than a probe and an iPad, and share images via the Internet, or a mobile phone connection, to a doctor that may be hundreds or thousands of miles away.”
Mobility as ‘Mission Critical’
Modern healthcare organisations are using mobile apps to streamline their most critical workflows, and improve the speed of their fundamental processes. What this means is that organisations in the healthcare sector can consequently transform the quality of the service provided to their patients.
This is evidenced by the rise in adoption of such technologies in recent years. According to a 2015 study by US-based market research firm Research Now, 46% of healthcare professionals plan to use mobile apps with their patients in the next five years, and 86% believe that use will increase their knowledge of patient conditions, among other advances.
In some sectors with more commercial values, many businesses have already demonstrated the power of mobile apps when used effectively by their workforces. When the survival of a business is dependent on the performance of its employees, a tool which allows easy and accurate working from any location, at any time, becomes a crucial component of success. Because of this, such mobile apps should be approached, and managed, as more than just tools for working, but as an extension of those mission critical processes which keep the organisation running on a daily basis.
Making the Difference for the Workforce
The introduction of mobile apps into the routines of employees is often so significant because of the tasks they can augment. Instant access to up-to-date information, real-time communication with colleagues, highly accurate data capture in a visual format, all in a time-sensitive professional environment can transform the capabilities of an entire organisation.
And these are just some of the use cases currently being leveraged by healthcare staff, due to the increasing ease of building mobile apps which are customised to serve specific workflows for their intended users. Add to this the ability to continue working on an app even when its connection to the internet is lost, and you have technology which could possibly make the difference in a life-or-death situation for medical professionals.
Beyond the practical use cases for mobile apps, it’s also important to remember that healthcare is an industry which was once known as a victim of its own requirement for mountains of paperwork, slow-moving administrative processes, and other inefficient ways of working on such a large scale. Eliminating the need for such time-consuming habits has obvious benefits which make the overall management of healthcare organisations far more effective, and offer higher levels of productivity for workers.
These are not superficial changes, but enhancements to aspects of working which would result in significant improvements to any organisation. So, to recap:
- Mobile apps can offer vast improvements, and efficiencies, to healthcare professionals, allowing for better patient care
- This positive digital transformation can become mission critical when applied to certain workflows
- As a result, a mobile app must be managed throughout its entire lifecycle to ensure the organisation can continue to function effectively.
There are plenty of fascinating examples of businesses across all different industries and sectors reaping the rewards of a more strategic approach to their Salesforce mobile applications. Read our exclusive case study to learn how a leading retail brand has successfully leveraged the Salesforce platform to build custom, complex mobile apps, gaining competitive differentiation, significant financial benefits, and innovative improvements to the daily working experience of its employees in doing so.