For businesses looking to leverage the Salesforce platform to mobilise operations, enabling the now inescapable demand for ‘deskless work,’ it’s common for Salesforce1 mobile apps to be the vehicle chosen to make the first attempt.
When given to employees within a business, mobile apps are intended to make those workers faster, more accurate, and more effective in doing their jobs.
That ability to work seamlessly from a mobile device at any time, in any location, is ideal for driving productivity. But unfortunately, those valuable gains will only be achieved if the right mobile apps are introduced.
While Salesforce1 is a great first step for a business to take when setting out on its mobile journey, the inherent limitations can only stretch so far.
With the release of its App Cloud Mobile earlier this year, Salesforce categorised the technology choices available to its users into three different types of mobile apps: ‘Basic Productivity,’ ‘High Control Custom,’ and ‘Highly Scalable’.
In doing this, Salesforce admitted something which anyone well-versed in the use of Salesforce1 is likely to have realised some time ago: For anything other than basic use cases, Salesforce1 mobile apps can be extremely limited.
For example, while some offline read and edit support is available with Salesforce1, it’s crucial to understand that full offline functionality is not possible. This can cause a number of problems for users, rendering the app redundant in many situations. Even worse, this inability to communicate with the Salesforce platform in areas of poor connectivity can result in damaging losses of critical data for the business. The finer details of these differences can be found in this analysis of the offline limitations of Salesforce1 mobile apps.
Furthermore, Salesforce1 is essentially designed to help workers achieve basic improvements in their productivity, as previously mentioned. For any business looking for mobile apps which can begin to drive significant savings in time (and cost), the interface must be far more intuitive and directly reflect the specific working patters of its users. This will provide a user experience which makes each employee’s job easier, resulting in improvements which will deliver a successful return on the investment.
While Salesforce1 mobile apps are undoubtedly useful for tasks which can drive that basic productivity in simple use cases, any business looking for competitive differentiation by introducing mobile apps into its workflows will need to go beyond those limitations.
If you’re looking for a mobile app which is capable of supporting, and improving, your employees’ performance in critical areas of the organisation, with the confidence that it can sustain the required level of performance for such important workflows, it’s necessary to look beyond Salesforce1.
Sound familiar? If you’re aware of the challenges mobile apps can present when they’re unable to meet the needs of the business, read this in-depth case study demonstrating how we helped leading brand Diesel overcome a failing investment in Salesforce1 to provide its employees with a truly game-changing tool for mobile work.