Around 170,000 people from 83 different countries will descend on San Francisco, California today for the 2016 edition of Salesforce’s annual Dreamforce event.
There’s been a lot of discussion recently within the industry about the significant impact Salesforce is having on the world’s professional landscape, with one member of the global Salesforce ecosystem even releasing a yearly ‘State of Salesforce Report’ to build additional hype for Dreamforce.
Taking the idea of putting Salesforce-focused trends under a microscope, we thought it was a good time to ask the question: What is the current state of Salesforce when it comes to mobile technology?
At the London-based chapter of its World Tour back in May, we surveyed a sample of the 10,000 attendees with questions about their current mobile business initiatives to discover what strategies are in place.
Of those surveyed, 97% revealed that they have some form of mobile workforce. This is hardly surprising, considering how pervasive the use of smartphones and other mobile devices has become in everyday life. It’s no secret that mobile technology has long since spilled over into the workplace, whether that’s driven by the business, the employee, or both.
But are organisations within the Salesforce ecosystem taking full advantage of the opportunities that enterprise mobility presents?
We believe the future of business will take shape when organisations realise that mobile apps built specifically to assist, and eventually replace, existing workflows which are critical to their success are available quickly and cost-effectively, thanks to the power of the Salesforce platform.
In order for these transformational mobile apps to reach the mainstream, though, business leaders need absolute confidence that they’ll be able to perform to the required level at all times, without any risk of failure.
Because of this lack of trust in app performance, there’s still a large gap between what Salesforce users are currently doing with their apps, and what they could be achieving with the right approach to mobile.
This was evident in the results from the London World Tour, as a staggering 61% of respondents currently have no mobile app whatsoever in place for their employees.
However, this mobile app gap is something both Salesforce and MobileCaddy are actively trying to fill. Earlier this year, Salesforce launched its App Cloud Mobile, boosting the capabilities of its Mobile SDK, allowing businesses to build their own apps for more complex use cases than the typical Salesforce1 app is capable of supporting.
This encouragement to achieve more with mobility coincided with Gartner’s suggestion that 75% of application purchases supporting digital business will be ‘build rather than buy’ by 2020.
A 2016 Salesforce release detailing the App Cloud Mobile explains: “Apps built using the Mobile SDK are focused on providing a highly customised and branded user experience. Typically, such apps focus on enabling increased customer engagement and retention, managing complex supply chains and partner ecosystems for increased service, and the seamless execution of transactions.”
The key to the mobile app market maturing in this direction is an emphasis on app success beyond the build phase. Organisations which are investing in apps tailored to their critical business processes will need to take responsibility for that aforementioned app performance, in their design and development, to minimise challenges post-deployment. This is to ensure their fundamental workflows are able to run smoothly in a mobile environment, which is far more volatile than the conventional desktop-centric way of working.
If the necessary end-to-end approach to app delivery is understood by companies using Salesforce to mobilise their mission critical workflows, they’ll be able to harness the truly game-changing potential of this technology. And with Gartner placing Salesforce as a leader in its 2016 Magic Quadrant for Mobile Application Development Platforms, that’s likely to become a necessity sooner rather than later.
The business value which is already being achieved by those embracing this trend is staggering, and will soon define the Salesforce platform as a significant differentiator.
See first-hand how a mobile app, built on the Salesforce platform, has allowed leading global fashion organisation Diesel to transform its operations and reimagine the way its business runs to great effect. With the help of MobileCaddy, Diesel has been able to salvage a failing Salesforce1 investment and add an entirely new dimension to its employees’ ability to excel within their roles on a daily basis.