Ask the Mobile Experts: Countdown to the Salesforce World Tour, Part 1

Salesforce-World-TourThe London edition of this year’s Salesforce World Tour is less than a week away, and excitement is building for us here at MobileCaddy.

We’re looking forward to connecting with businesses and Salesforce partners alike, to discuss the vast opportunities mobile technology is presenting to the current professional landscape.

With that in mind, we’re counting down the remaining days with some top tips for transforming businesses with mobile applications. To do this, we’re drawing on the expertise of our in-house experts, starting with MobileCaddy CTO and Co-Founder, Paul Tarpey.

I asked Paul: When enhancing key business processes with the power of mobile technology, in your experience, what is the one thing business leaders can’t afford to compromise on, if they’re striving to become a truly mobile enterprise?

Paul Tarpey: “For me, it has to be data restriction. The reason for that, is because what it all comes down to, is you have to build an app that performs.

Right from the beginning, at the business analysis phase, teams should be thinking about how they can make sure their deployed app will keep performing; in terms of controlling what data is stored on the device, and also controlling communication back to the server on low signal networks, so the app isn’t unnecessarily transmitting or receiving data.

For example, Diesel, one of our clients in the retail sector, will have merchandisers and sales reps in Scandinavia visiting retail stores every day. There’s no point in those users receiving or sending store data for reps to view in the UK. It’s redundant data which will slow down the performance of the app.

Data restriction is so important for any decision maker, because having that ability to maintain the app’s performance is absolutely crucial and feeds right down into the performance of the users.

Data restriction is built into the MobileCaddy platform, so it’s easy to just select certain data values very simply, or even choosing to include extremely complex specifications to make the app perform even better. Then when a user needs to change their data restriction specifics, it’s also easy to adjust this and tailor it to different business needs.

The added benefit with MobileCaddy is that the app is targeted to the device, the data is stored on the device, and the app only links to the Salesforce platform when it needs to resolve any conflict issues. This full offline functionality is an additional advantage over Salesforce1 apps, because it presents far more concise and refined representations of a user’s data, while delivering a much higher level of performance in any situation.”


Paul is Chief Technical Officer and Co-Founder of MobileCaddy. With over 15 years experience of IT technical consulting, Paul is a Senior Technical Architect having worked across a broad range of technologies and a wide variety of industries. He is particularly interested in, Java and Oracle-based systems. 

With a proven track record in all parts of the project lifecycle, from initial analysis phases, through to implementation and training, Paul has been responsible for design decisions, requirements gathering and validation, implementation, team leadership and training.


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