And what is the first thought on how to go about this? We need a Mobile App.
I mean it’s obvious, right?
And of course the answer is yes. And no.
Yes, if we think of an App as a container. A container to deliver our processes, data and functionality to our employees, our customers, our partners etc.
However we need to think about value. And value is a moving and sometimes unknown target. Opportunities, markets, technology, products, services, everything is on the move for better or for worse, and at what a pace. An App, a single purpose non changing app, is not going to cut it here.