Mobile Transformation is a Journey not an App

placeit (1)Everyone gets Mobile. Individuals are Mobile. Enterprises know they need to ‘go’ mobile. Customers are Mobile. Partners are Mobile. So we’re all going Mobile.

And what is the first thought on how to go about this? We need a Mobile App.

I mean it’s obvious, right?

And of course the answer is yes. And no.

Yes, if we think of an App as a container. A container to deliver our processes, data and functionality to our employees, our customers, our partners etc.

However we need to think about value. And value is a moving and sometimes unknown target. Opportunities, markets, technology, products, services, everything is on the move for better or for worse, and at what a pace. An App, a single purpose non changing app, is not going to cut it here.

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Hello world, indeed.

JustinFive years ago I made a decision that to win (read survive!) the company I was directing had to standardise on a technology platform. The hands down winner was salesforce.com. They were just transitioning from a SaaS provider to a PaaS provider and it was just what I, and the company, had been looking for.

I believe the majority of people still think of salesforce as an SFA company but they are so much more. With the recent Dreamforce 2013 carnival it would seem that they too are proud to finally be seen as such.

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