B2B Manufacturing: Why Does Successful Servitization Require Mobile Apps?

Digital-driven customer trends have forced B2B manufacturers to evolve beyond the traditional business model of solely making products, to embrace servitization. The current market now demands these organisations provide immersive after-sale services and support alongside their products, and we explain here how innovative technologies such as dedicated mobile apps can help them succeed in doing so.

Mobile is Disrupting Manufacturing

We recently took an in-depth look at today’s need for B2B manufacturers to provide mobile customer service and product support directly at their point of use. This is an important step which should be taken if a business hopes to transform from traditional manufacturer to market-leading innovator.

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London Salesforce DUG, October 2018: The Musical Episode

October has been a busy month for us in the London Salesforce community. A couple of weeks ago, we played our part in supporting Salesforce’s Dreamforce 2018 Global Gathering Movement.

This event provided those unable to actually make it to Dreamforce with some curated content straight from the conference. It was a great this opportunity to come together and share thoughts on sessions and keynotes from Salesforce’s flagship event.

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Why do B2B Manufacturers Need Mobile Customer Service to Survive?

B2B manufacturers have always been judged on the quality, value, and reliability of their physical products. In today’s digital-focused market, though, they’re now also judged on whether or not they can provide cutting edge mobile customer service and support beyond the purchase of those products.

Mobile is not a choice, it’s a necessity

Over the last 10 years, mobile technology has significantly changed the way B2B manufacturing companies provide customer service, support their partners, and compete in the market. Virtually everyone in that market now demands mobile customer service, with consumer-grade usability, to gain anytime access to information and support directly at the point of use of the product.

Unfortunately, manufacturers that are slow to act on this demand are jeopardising their survival. For example, 50% of B2B queries have been made on smartphones in 2018, and this is expected to rise to 70% by 2020. This technological shift is no longer a choice, it’s a necessity.

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London Salesforce DUG, September 2018: CTA Solution Workshop

september18-london-dg-thumbnailThis month’s London Salesforce Developer User Group was a little different than the usual format of two presentations from guest speakers. Instead, we turned our attention inward for an evening of brainstorming, work-shopping, and sharing of ideas.

For video highlights of the various talks which have taken place in recent months, you can head over to the official London Salesforce DUG YouTube channel. But we must emphasise that these events are well worth attending in person if you’re ever able to make it along!

Here’s a quick recap of the September DUG event, which took place on Wednesday the 19th at the London offices of Everis, who kindly sponsored the event too.

The Main Event

This month, Gemma Emmett, of Ladies be Architect fame, and all-round “Salesforce-of-nature” took us through a hypothetical business scenario akin to something that might be offered up to a candidate during their CTA process.

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London Salesforce DUG, August 2018: APIs and Field Service Lightning

dug-august-2018Our monthly recaps of the London Salesforce Developer User Group events continue with a look back at August’s event, which was hosted and sponsored by Lawrence Harvey.

For any new readers, the London DUG meets regularly to take part in networking, sharing of experience and development practices, discussing new features, and giving each other feedback on developments with Salesforce technologies.

As proud sponsors of the official London Salesforce DUG YouTube channel, we’ll continue to provide these video highlights each month, but we must emphasise the events are well worth attending in person if you’re ever able to make it along.

So, let’s take a look at the sessions presented by our great speakers from August’s London Salesforce Developer User Group:

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London Salesforce DUG, July 2018: AR, AI, and IoT!

london-dg-thumbnail-julyIt’s been a busy summer, and one we hope all our regular readers have thoroughly enjoyed. And, after a short break, we’re back with our regular round ups of the latest activity from the London Salesforce developer user group.

We are still coming together each month for opportunities to keep networking, sharing experience and development practices, discussing new features, and giving each other feedback on developments with Salesforce technologies.

I couldn’t actually make it to the July event, so I’m super chuffed that these are recorded and put onto the London Salesforce DUG YouTube channel, thanks MobileCaddy!

July’s Salesforce event took place on Wednesday the 18th at the BrightGen offices in Liverpool Street. So let’s take a look at the two very exciting, very innovative sessions from the speakers:

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