Top Trends for the Mobile Enterprise: 5 Predictions for 2017

the-mobile-enterpriseA new year brings new ideas and new priorities for businesses. With the technology available constantly changing and evolving at such a fast pace, 2017 is also expected to bring a number of trends for the mobile enterprise which will continue to sculpt a new set of standards and expectations for how people work.

As leading IT providers such as Salesforce continue to bolster their offerings, and place even more power in the palms of their enterprise customers’ hands to innovate from within, the mobile technologies being leveraged by modern businesses are becoming more exciting, while having a far greater impact on the daily lives of workers.

Just before Christmas we reflected on 10 important statistics from the past 12 months which shed some interesting light on the current role mobile apps are playing for businesses within the Salesforce community. Now we’ve turned our attention to the year ahead, with five predictions regarding trends for the mobile enterprise we believe will take shape throughout the remainder of 2017.

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Working with Salesforce Record Types and Offline Mobile Apps

Due to the fact that Salesforce record type IDs can vary between instances, it’s an important consideration to understand the effect of this on your design, development effort, and the potential failures once the app moves to production. As always with MobileCaddy, our aim is to remove this consideration to allow for more rapid and robust mobile apps.

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Salesforce record types

For nearly every object in Salesforce (both standard and custom), you can create multiple record types of the same object. This allows separation of ‘types’ of records. For example, if we had a custom object for ‘assets’ (so Asset__c) we may want to store types of these assets that have shared, similar, and distinctively different attributes.

There’s an excellent video by CertifiedOnDemand which explains the concepts regarding why you would want to use record types, which I’ll refer to here, as our purpose is to look at the implications for our particular use case (here are some Salesforce tips and tricks on record types as well).

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Mobile Apps in the Workplace: The Top 10 Stats of 2016

Mobile-apps-in-the-workplaceWhen looking at the growth and acceptance of mobile apps in the workplace over the past 12 months, it’s clear to see that while priorities are moving in the right direction, some efforts are still lacking to fully accommodate what is an enormous opportunity for businesses of all shapes and sizes.

Considering how these apps are delivered, when focusing on the enterprise SaaS market, there was reportedly growth of almost 40% in 2015, and analysts Synergy Group forecasted that it will more than triple in size over the next five years. Within that market, Microsoft, among others, is now challenging for leadership, but is still a way behind long-time leader Salesforce, according to Synergy.

Thanks to this growth, throughout 2016 mobile apps built on the Salesforce platform have become exponentially more capable, affordable, and reliable, and have consequently become critical to the daily running of organisations in many cases.

However, there’s still a large gap in the understanding of what’s required to deliver this more advanced class of apps successfully, which is something we’ve witnessed as a prominent challenge for the wider Salesforce ecosystem this year. Right alongside that is a lack of confidence among decision makers to place mobile apps into such important supporting roles within the core responsibilities of their employees.

Still, there are plenty of positive signs when looking ahead into 2017, as more and more businesses are acknowledging the potential of mobility as more than just a driver of productivity, but as a key competitive differentiator as well.

To highlight this, we’ve pulled together 10 notable statistics from the past 12 months which tell the story of the current state of mobile apps in the workplace, and which also shed some light on what the future may hold for businesses embracing them as a means for success.

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Changing TLS Support from Salesforce Puts Mobile Apps at Risk

TLS-Salesforce-SupportSalesforce recently announced it will no longer support a version of a common security protocol known as TLS v1.0. Those accessing the Salesforce platform will consequently be required to use TLS v1.1 at a minimum, which will have an impact on business users of Salesforce mobile apps, as well as partners and solution providers delivering apps for their Salesforce clients. This article will explain what this change means for MobileCaddy customers, and will explore the implications in more detail for anyone not using MobileCaddy for their Salesforce mobile apps.

What you need to know with MobileCaddy

One of the key benefits of using MobileCaddy to deliver mobile apps within a business is an environment manager which is built-in as an inherent part of the product. This is a system that not only monitors changes to the environment all our apps operate within, but allows us to easily repair problems and deploy fixes as well, ensuring confidence and trust in the apps’ performance are maintained at all times.

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Salesforce Consultancies Face a Whole New Class of Mobile App

Salesforce consultancies are facing a significant demand for mobile apps from prospective clients that, for one reason or another, they’re unable to meet. This article explores the separation of all available enterprise mobile applications into five ‘Classes’, based on their varying complexity and capabilities. This will allow consultancies (and end users) to more accurately assess their needs, from both a technical and a commercial point of view, reducing the rate of failure currently associated with mobile app projects. 

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The need for a new approach

More and more opportunities have been arising in recent years for Salesforce consultancies and solution providers to build enterprise mobile applications. Unfortunately, for various reasons, they’re often either having to turn these prospective clients down, or are taking on the projects and failing – and this is happening far too often.

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Salesforce Mobile Apps Make Telecoms A Truly Dynamic Sector

Salesforce-mobile-apps-telecomsTelecoms: A mature mobile industry?

When we recently took a look at the opportunities available to financial services organisations investing in Salesforce mobile apps for enterprise purposes, we reported that the sector was named second only to telecoms regarding the verticals most likely to embrace mobility in 2016.

As we approach the end of the year, it seems like an appropriate time to turn attention to the telecoms industry’s mobile maturity, and provide some insights for those businesses feeling the pressure of the fast-moving, ever-changing market place.

Neglecting mobility is a mistake too costly to make

These days it seems silly to suggest there aren’t huge opportunities being presented to virtually every sector when it comes to leveraging mobile technology. Around 80% of work is now reportedly ‘deskless’, so the concept of a traditional office employee working in a fixed location and spending all their time in that position is extremely dated. But statistics can be misleading, and trends often move a lot faster than the majority of the businesses they’re supposedly affecting can keep up with.

So what does this actually mean? Well, firstly, it means that while the demand for being able to work in a deskless environment – whether that’s at home, on a train, in a partner company’s office, or on the beach during a family vacation – is growing exponentially, it will be rendered ineffective unless businesses are able to provide tools capable of allowing employees to take full advantage.

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Looking Beyond the Limitations of Salesforce1 Mobile Apps

mobile-appsFor businesses looking to leverage the Salesforce platform to mobilise operations, enabling the now inescapable demand for ‘deskless work,’ it’s common for Salesforce1 mobile apps to be the vehicle chosen to make the first attempt.

When given to employees within a business, mobile apps are intended to make those workers faster, more accurate, and more effective in doing their jobs.

That ability to work seamlessly from a mobile device at any time, in any location, is ideal for driving productivity. But unfortunately, those valuable gains will only be achieved if the right mobile apps are introduced.

While Salesforce1 is a great first step for a business to take when setting out on its mobile journey, the inherent limitations can only stretch so far.

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Dreamforce 2016: The State of Salesforce Mobile

dreamforceAround 170,000 people from 83 different countries will descend on San Francisco, California today for the 2016 edition of Salesforce’s annual Dreamforce event.

There’s been a lot of discussion recently within the industry about the significant impact Salesforce is having on the world’s professional landscape, with one member of the global Salesforce ecosystem even releasing a yearly ‘State of Salesforce Report’ to build additional hype for Dreamforce.

Taking the idea of putting Salesforce-focused trends under a microscope, we thought it was a good time to ask the question: What is the current state of Salesforce when it comes to mobile technology?

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Financial Services: Banking on the Benefits of Enterprise Mobile Apps

Financial-Services

Of all the various professional industries facing a turning point brought on by the recent introduction of mobile technology, the financial services sector is perhaps under the most pressure.

Mobility allows banks, insurance companies, and other financial institutions to streamline their operations, cut costs in crucial areas, boost employee productivity, and bridge the temperamental gap between business and customer.

However, unlike most other sectors, financial services companies face intense scrutiny with regards to their information security measures, their data protection, compliance with regulations, large-scale legacy systems, and – most importantly  maintaining the trust of those all-important customers.

As the acceptance of technologies such as mobile apps spreads further beyond the consumer market into the enterprise, the risks also continue to grow. But the organisations which have been able to manage the challenges, allowing them to tap into the true transformational power of a mobile workforce, are living proof that the rewards make taking such risks a necessity.

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Do You Trust Your Salesforce Mobile App to Perform When it Counts?

TrustCaddyTrust is the foundation of any healthy relationship. But when the relationship in question is between a business user and a mobile app supporting their daily need to do their job, the importance of unflinching trust becomes much more tangible.

We believe that a business investing in a mobile app should be able to have full confidence in its performance at all times, so that the employees can work to the best of their ability with no complications or interruptions.

As a result, MobileCaddy has a dedicated team working on a daily basis to ensure all MobileCaddy users can have absolute trust in their apps. This team’s insights are made public through our own TrustCaddy website.

What is TrustCaddy?

The purpose of this website is to add an extra dimension of confidence for users in the reliability of their Salesforce mobile app, and to give reassurance that the app will continue to work as it’s supposed to. When a business has invested in an app that’s custom built for their individual workflows, this consistency and dependability are all the more important.

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