Customer Experience Shines at Salesforce London’s Calling 2019

Answering the Call 

Last week, the MobileCaddy team was fortunate enough to be at London’s Calling 2019, a fantastic annual Salesforce event, kindly hosted by the people at the Skills Matter CodeNode venue in the City of London’s Moorgate area.

London’s Calling is Europe’s largest community-led event for Salesforce professionals, and this was the fourth consecutive year it’s taken place, bringing together 400 attendees, speakers, and sponsors to share best practices, discuss emerging trends, and explore new ideas related to the Salesforce technology they use to work.

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MobileCaddy Recaps Salesforce Developer Week 2019: Lightning Web Components

London Trailblazer Community Jan 2019At the end of last month, Salesforce hosted the latest in a long line of global events for its vast and ever-growing community.

Developer Week 2019 provided a chance for Salesforce Community User Groups around the world to learn about the newly released Lightning Web Components, a new programming model for building Lightning components.

The London Salesforce Developer User Group was excited to take part in the Developer Week, working with Christie Fidura, Peter Chittum, and their teams in hosting a special event, on Wednesday, January 30, at the always impressive Salesforce Tower in the Bishopsgate area of the City.

As proud video partner of the monthly London Salesforce DUG meetings, MobileCaddy is delighted to bring you video highlights of the event, which included sessions led by some familiar, friendly faces.

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Manufacturers Build Better Customer Experiences on the Foundations of a Digital Companion Platform

A digital companion to a complex piece of equipment or machinery in the workplace, in the form of a mobile app, is now a crucial tool for enabling productivity and maximising customer satisfaction for today’s B2B manufacturers. But a tool like that is not possible without a platform or system of record to support it. Here we explain what a digital companion platform is, why they’re necessary, and how they benefit manufacturers’ customers, operators, and technicians.

Digital trends disrupting manufacturing

We recently explored the benefits of developing digital companion apps, to allow operators and technicians of complex machinery or equipment to self-serve in the workplace, whenever they need information or support with those products.

Thanks to the cutting-edge consumer experiences available with personal smartphones and mobile apps today, this kind of technology is what people now expect to use to get their work done, regardless of what industry they’re in.

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Where Old Meets New: Introducing Mobile Into Modern Manufacturing

In this latest video, MobileCaddy CEO, Justin Halfpenny, shares his thoughts on the technology-driven trends currently impacting – and transforming – the global manufacturing industry.

Speaking exclusively from MobileCaddy’s first visit to the Smart Factory Expo in Liverpool at the end of last year, part of the 2018 Digital Manufacturing Week, Justin reflects on the key learning points for B2B manufacturers to take away from the exciting event.

A point of particular interest included a discussion around which new and innovative technologies are disrupting manufacturing organisations today, with a focus on the new customer service strategies the market leaders are taking into 2019.

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Digital Product Companions Enable Self-Service for B2B Manufacturing Customers

B2B manufacturers have traditionally allowed customers to ‘self-serve’ at the point of need by providing information and guidance with their products in the form of user manuals, training guides, and other similar materials. In today’s digital business landscape, customers demand that same information seamlessly through technology, for easier access and to achieve greater levels of productivity. This article will detail how manufacturers can provide that for their customers.

What do we mean by self-service?

If you’re a B2B manufacturer, your ultimate goal should be to make your customers as productive as possible. In order to achieve maximum productivity from a piece of machinery or equipment in the workplace, its operator must be able to use it without any delays, complications, or issues, and simply be able to get on with the task at hand uninterrupted.

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­100 hours travelling for Salesforce User Groups

The other night travelling back from a Salesforce user group – the (amazing) London Administrators one – I got to thinking, ‘I wonder how many hours I’ve spent this year travelling to and from Salesforce user groups.’

100… that’s how many. And that’s a fair few, right?

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B2B Manufacturing: Why Does Successful Servitization Require Mobile Apps?

Digital-driven customer trends have forced B2B manufacturers to evolve beyond the traditional business model of solely making products, to embrace servitization. The current market now demands these organisations provide immersive after-sale services and support alongside their products, and we explain here how innovative technologies such as dedicated mobile apps can help them succeed in doing so.

Mobile is Disrupting Manufacturing

We recently took an in-depth look at today’s need for B2B manufacturers to provide mobile customer service and product support directly at their point of use. This is an important step which should be taken if a business hopes to transform from traditional manufacturer to market-leading innovator.

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London Salesforce DUG, October 2018: The Musical Episode

October has been a busy month for us in the London Salesforce community. A couple of weeks ago, we played our part in supporting Salesforce’s Dreamforce 2018 Global Gathering Movement.

This event provided those unable to actually make it to Dreamforce with some curated content straight from the conference. It was a great this opportunity to come together and share thoughts on sessions and keynotes from Salesforce’s flagship event.

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Why do B2B Manufacturers Need Mobile Customer Service to Survive?

B2B manufacturers have always been judged on the quality, value, and reliability of their physical products. In today’s digital-focused market, though, they’re now also judged on whether or not they can provide cutting edge mobile customer service and support beyond the purchase of those products.

Mobile is not a choice, it’s a necessity

Over the last 10 years, mobile technology has significantly changed the way B2B manufacturing companies provide customer service, support their partners, and compete in the market. Virtually everyone in that market now demands mobile customer service, with consumer-grade usability, to gain anytime access to information and support directly at the point of use of the product.

Unfortunately, manufacturers that are slow to act on this demand are jeopardising their survival. For example, 50% of B2B queries have been made on smartphones in 2018, and this is expected to rise to 70% by 2020. This technological shift is no longer a choice, it’s a necessity.

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