Telecoms: A mature mobile industry?
When we recently took a look at the opportunities available to financial services organisations investing in Salesforce mobile apps for enterprise purposes, we reported that the sector was named second only to telecoms regarding the verticals most likely to embrace mobility in 2016.
As we approach the end of the year, it seems like an appropriate time to turn attention to the telecoms industry’s mobile maturity, and provide some insights for those businesses feeling the pressure of the fast-moving, ever-changing market place.
Neglecting mobility is a mistake too costly to make
These days it seems silly to suggest there aren’t huge opportunities being presented to virtually every sector when it comes to leveraging mobile technology. Around 80% of work is now reportedly ‘deskless’, so the concept of a traditional office employee working in a fixed location and spending all their time in that position is extremely dated. But statistics can be misleading, and trends often move a lot faster than the majority of the businesses they’re supposedly affecting can keep up with.
So what does this actually mean? Well, firstly, it means that while the demand for being able to work in a deskless environment – whether that’s at home, on a train, in a partner company’s office, or on the beach during a family vacation – is growing exponentially, it will be rendered ineffective unless businesses are able to provide tools capable of allowing employees to take full advantage.