Salesforce London’s Calling 2018: Todd Talks Einstein and Offline Mobile Apps

rsz_28423962_2013726415548367_5500423501217783306_oLast month, the third annual edition of Europe’s largest community-led event for Salesforce professionals took place in London. London’s Calling is an event designed to bring together anyone working with Salesforce to network, share ideas, solve problems, and learn new things.

We were particularly excited about the event, as our Lead Mobile Technical Architect Todd Halfpenny was not only part of the team in charge, but was also presenting for the third year running.

The rest of the great organising and volunteering team was diverse, including Simon Goodyear, Kerry Townsend, Amanda Beard-Neilson, Francis Pindar, Jodi Wagner, and Lauren Touyet. We’re very proud of our contribution to these Salesforce community events, which also extends to our sponsorship of the London Developer User Group.

2018 was the best year yet

The event seems to be getting bigger and better every year, and 2018 promised plenty of interesting attractions and engaging sessions for attendees to get involved in.

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How Salesforce Partners Can Work Closer Together to Ensure Customer Success

AppExchangeTowards the end of last year it was revealed that 87% of Salesforce customers and 89% of Fortune 100 companies are now using applications from the Salesforce AppExchange.

This is great news, because it means that large enterprises are beginning to see the value in leveraging Salesforce’s multi-cloud and platform offerings as part of their digital transformation strategies.

These forward-thinking customers are now becoming more astute and, as a result, more demanding in their uses of this technology. But that’s putting huge pressure on Salesforce partners to deliver challenging projects at speed and without risk.

Business leaders also know they need a wide variety of supporting technology solutions too if they want to get the most value out of their multi-cloud infrastructures. That means Independent Software Vendors (ISVs) like us here at MobileCaddy, and Systems Integrators (SIs), are having to work together closely to ensure their Salesforce customers’ needs are being met.

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Mobile is Set to Make a Splash at Salesforce London’s Calling 2018

If you know MobileCaddy, you know how much we love being a part of the vibrant Salesforce community. Not only are we proud sponsors of the London Salesforce Developer User Group, but our Lead Mobile Technical Architect Todd Halfpenny is also part of the team behind Europe’s largest community-led event for Salesforce professionals. That event is London’s Calling 2018 and it’s taking place on Friday 16 February in London’s Moorgate.


London’s Calling is a full-day event which is organised, delivered, presented, and attended by like-minded people, all looking to help each other get the most value possible out of Salesforce (and have a laugh, a few beers and some good food while doing it, of course!).

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September 2017: MobileCaddy Updates for Your Salesforce Mobile Apps


In our latest monthly product update for customers and partners, we’ve concentrated on some of the ways in which the MobileCaddy Application Delivery Framework has improved to enhance the experience of building, operating, and supporting mobile apps on the Salesforce platform.

Once again, this discussion includes Paul, our CTO, Todd, our Chief Mobile Technical Architect, and Frank, our Lead Product Engineer. As always we cover the most exciting new additions to the MobileCaddy framework in the past few weeks

So what’s new with MobileCaddy this month?

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August 2017: MobileCaddy Updates for Your Salesforce Mobile Apps

The Latest from the MobileCaddy Product Team - August 2017

The MobileCaddy Application Delivery Framework (ADF) continues to grow as we strive to give our partners and clients new opportunities to innovate with their Salesforce mobile applications. Catch up with the recent additions and releases to the ADF in our latest monthly update.

As always, I’m joined in this month’s discussion by Paul, our CTO, Todd, our Chief Mobile Technical Architect, and Frank, our Lead Product Engineer. Once again we talk through what exciting new features have been added to the MobileCaddy ADF over the past month.

So what’s new with MobileCaddy this month?

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How MobileCaddy Keeps Your Custom Mobile Apps Running Through Every Salesforce Release

This article will detail the monitoring and testing processes MobileCaddy has in place to ensure mobile applications continue to perform through any environment changes, including the Salesforce releases which occur three times each year.


An overview of Salesforce releases

Three times per year, a major Salesforce release occurs which introduces updates to its software. These releases happen automatically and affect everyone within the ecosystem, including regular customers and ISV partners with related solutions such as MobileCaddy.

These spring, summer, and winter releases are planned months in advance and are kept on a very precise schedule to allow for as much preparation as possible. The release cycle is made available to everyone, and Salesforce administrators are alerted via Salesforce’s own email alerts for admins.

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Mobile Salesforce Community Self-Registration: The Why and the How

When an organisation has a mobile application built on the Salesforce Community Cloud, enabling self-registration for its members makes the process of accessing that community faster and simpler than ever. This article will touch on those benefits and walk readers through some of the key steps towards providing mobile Salesforce community self-registration for their own custom mobile applications.

Why is self-registration important? 

The Salesforce Community Cloud is a way to connect both external users (such as customers, partners, and third-party resellers) and employees to an organisation, creating a digital channel to access and interact with, at anytime and from anywhere.

Community members demand constant availability of the digital processes and tools within, with emphasis on the self-service aspect of a mobile community experience offering the flexibility which creates real value for those users.

That self-serving nature can be improved further by adding the possibility of mobile Salesforce community self-registration. This removes a long-winded registration process, making the user’s digital engagement with the organisation even more seamless.

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Making the Right Choice for Mobile Salesforce Community Applications

The Salesforce Community Cloud allows organisations to bring together employees, partners, third-party workers, B2B customers, and even consumers. This article will explore three different approaches to delivering mobile Salesforce community applications, and will help readers choose the most suitable option.


What is a Salesforce community? 

A Salesforce community is an online platform for organisations to connect employees, partners, and customers, while providing seamless access to the data and records they need to get work done or complete tasks.

community_cloud_rszBuilt on the Salesforce Community Cloud, they offer real-time engagement and the ability to share any file, data, or record anytime and from anywhere.

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How Non-Functional Testing Enables the Delivery of Defect-Free Salesforce Mobile Applications

All applications need rigorous testing, and non-functional testing is often viewed as the less important half of a whole when compared to functional elements. In reality, though, non-functional testing is crucial for creating a defect-free mobile app. This article will highlight the importance of initial non-functional testing and offer advice for carrying out the necessary processes.

non_functional_sizeIt’s common to focus on functional requirements and usability when testing an application, areas which are often where most of the effort is spent once an app has moved into the testing, QA, and UAT phases of a project.

Before even thinking about any functional app code, though, it’s important to test all the app’s non-functional elements first. If those aren’t prioritised, not only will it have a knock-on effect on all other testing, it will also impact the app’s ability to function once deployed.

Defining, and clearly understanding, non-functional testing processes is the key to releasing a defect-free mobile app into production. When separated into two groups, these can be referred to as ‘initial’ non-functional tests, and ‘running app’ non-functional tests. But before we go into more detail, it’s necessary to understand why non-functional testing is unique for mobile.

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